Thinkin’ about…
The Watch Me Think Blog
Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.
Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things that require more effort because we’ve committed something of ourselves to them. In a 2 minute video at the bottom of that same page, Rory Sutherland explains how it can also destigmatize low prices: It’s rather like if you have …
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By 2012, 90% of data will be video