A load of love for brands with little budgets

Don’t have the budget to do great things?

Then do small things in a great way.

We get it.

Research budgets have been smashed. Restructures are more and more frequent. And for those people remaining in jobs they find 95% of their week in back-to-back meetings.

In the midst of these conditions the wonderful brand managers with whom we work still want to connect both the retailers and their internal stakeholders with the people that make the brand what it is – the consumer.

Watch Me Think’s Pocket sized Brand Builder is a kind-to-budgets way to conduct consumer video immersions that bring a HUGE amount of insight and evidence into discussions and meetings with both retailers and peers.

You get:

• 6 target consumers self-recording an in-context video of their experience of using, shopping for, or sharing their experience with your brand or an NPD extension of it.
• All footage is then human-transcribed with (uniquely) actions recorded.
• Footage and transcriptions are visually and textually unlocked by a trailblazing Search-Edit-Share video analytics platform
  • Search and filter videos by the the who, the what, the where, the sentiment and the meaning.
  • Extract clips, create playlists – share and collaborate with your colleagues or your external agencies.
• Then let the rather clever video editing team at Watch Me Think create a compelling 3 minute highlight reel to be used in internal and external meetings.

Ways in which we’ve seen this used:

• To provide an authentic consumer connection in brand planning.
• To help sell in NPD to the retailers
• To help reduce risk of deletion with retailers.
• For a quick review of competitors
• To bring to life internal workshops and ideation

Turnaround is just 6 working days and the reels will typically look something like this

Sample Highlight Reel

That budget friendly cost of the Pocket Brand Builder?

AU: $5,450 excluding GST.
UK: £3,358 excluding VAT
US: $ 4,576 excluding any tax.

Interested in finding out more?

Find a time to chat using the links to the right according to where you find yourself on this green and blue globe.