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What We Read

This is our reading list.

It comprises the books we’re glad to have read.

The work we’ve pondered over.

The ones we wish we’d written.

It's the virtual shelf for the books we don't want to forget.

They're the books from the world of research, marketing, advertising, sales and general life that we think worth your reading.

Ya never know, we may even throw in the odd science fiction too 😉

(And if you’ve read a book that you think we'd enjoy - and should review - let us know.)

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.

Thinking, Fast and Slow

Thinking, Fast and Slow

In short, it’s pretty much Kahneman’s lifetime’s work.

Oh and he won the Nobel Prize for it. So, ya know, it’s pretty good….


Nudge: Improving Decisions About Health, Wealth and Happiness

By understanding how people settle on a decision, we can help them to make better ones. And we can even do so without restricting their choice. Instead, we just need to nudge them in the right direction.

Predatory Thinking

Predatory Thinking

When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into a problem that they can solve.

Hegarty On Creativity

Hegarty on Creativity: There are No Rules

This pocket sized bible covers improving, nurturing and sustaining creativity.


ReWork: Change the Way You Work Forever

The Watch Me Think founding fathers drew heavily from this book when forming the company and sewing its principles. The fact that, 7 years later, the company is a success and these principles are still evident is a sure sign that this book was flipping useful.

Prisoners of Geography

Interested in how the world came into its current political shape? Want to better equipped to second guess the next manoeuvres of the global stage by Putin or Xi?

101 ideas

101 Contrarian Ideas About Advertising

This book nets the general thoughts, musings and put-downs from an advertising great, Mr Bob Hoffman. All 101 of them to be precise.


Shoe Dog: A Memoir by the Creator of NIKE

I think Knight wanted to write scarily honest account of what starting a business is really like. And, according to my heart rate, he certainly managed to do so.

Zero to One

Zero to One: Notes on Startups, or How to Build the Future

0 to 1 is about taking an old idea, squeezing the stuffing out of it, and coming up with a business that nobody else has thought of.

Copy Copy Copy

Copy, Copy, Copy

Why struggle to muster an ‘original idea’ (whatever that means) when you can just copy something that’s worked before?

Do Purpose

Do Purpose: Why Brands with a Purpose Do Better and Matter More

Why your business should be purpose driven and, once persuaded (because he will persuade you), how you can implement it. He also throws in the odd tip on being an all round business extraordinair too.


Herd: How to change behaviour by harnessing our true nature

Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying these principles to marketing.

The Perennial Seller

Perennial Seller: The Art of Making and Marketing Work that Lasts

Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t that easy.

A Guide to Queuing

A Guide to Queuing

The most British thing you’ll ever read. And if Wimbledon are reading, hollaaa! We’ll do you some research ‘n stuff.


The Wiki Man

This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of advertising, marketing, and beyond.

The Choice Factory

The Choice Factory

For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics.

To Sell is Human

To Sell Is Human: The Surprising Truth About Moving Others

If, at any point, you try to move others and influence behaviour, then, like it or not, you’re in sales. Ultimately, this book completely shifts opinions on what it means to sell.

How to be Awesome

How To Be F*cking Awesome

Dan Meredith is doing pretty darn well for himself. Each chapter in his book contains tips which he used to get and keep himself there.

The Power of Moments

The Power of Moments

Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We can manipulate a situation to become timeless.

How Brands Grow

How Brands Grow: What Marketers Don’t Know

This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie.