The100
A cheat-sheet way to stay on top of the world of market research
~ pets taken in part-exchange ~
"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."
"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own."
"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."
Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of the document is to help us ask better questions, broaden perspectives and do more representative work. It’s advertising focused, but applies itself just as well to research. Also excellent is The Outside Directory, which lists UK creatives from everywhere …
Previous Issues
The100: You’re not mad
Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this …
The100: Mattering not Marketing
Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their …
The100: Grey is the new Black
La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to …
- « Previous
- 1
- …
- 8
- 9
- 10
"The100 is one of the VERY few newsletters I actually take the time to look through properly. It's really good."
"Reading your mails is a highlight of my day. What you and your team are doing is absolutely awesome... both the content (all that you are sharing is super-interesting and helpful) & the way it’s delivered – the tone, the clarity, the personal touch. Love it!"
"No real reason for this email, except to say that 'The100' is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!"