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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Cognitive empathy, broken Nudge theory and Lisbon’s toilets

By Alistair Vince | May 20, 2022

Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got wrong…’.  A collective intake of breath from the behavioural scientists out there: If your problem is basically that fallible individuals are making bad choices, behavioural science is an excellent solution. If, however, the real problem is not individual …

Previous Issues

The100 - market research newsletter with a tangy twist

The100: Love, Hell and Sensation Transference

By Alistair Vince | November 20, 2017

In this issue of The100: a margarine anecdote, defying your company’s Brand Police, and avoiding yourself on your last day on Earth… which will probably be during your meeting with the Brand Police…

The100: Fetishized, confabulated, homeboy research

By Bo Beep | November 7, 2017

In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of our own creation, and mountain shepherds. Why not.

The100: Lines, stories and choices…

By Alistair Vince | October 3, 2017

The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short exploration of each (news based) story format is eye opening.  For anyone …

Brandon Blinkenberg [CC BY 2.5 (], via Wikimedia Commons

The100: The Toilet Paper Principle

By Alistair Vince | September 22, 2017

Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place setting now for Russell (Davies). He wrote this defence of powerpoint. Rare, …

The100 - market research newsletter with a tangy twist

The100: Premium Mediocre

By Bo Beep | September 8, 2017

New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids, Uber’s first pitch, and margarine grief…

The100: That’s here. That’s home. That’s us.

By Alistair Vince | July 10, 2017

Insert label here The assumptions we make, and the subsequent labelling we apply, is always a dangerous pastime. So this struck a note when it dispelled the commonly held belief …

The100: Since when was your life just a stream?

By Alistair Vince | July 6, 2017

Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to a new day-seminar called Episodic. It’s is run by the team …

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The100: The Case of the Slow Elevator

By Alistair Vince | June 21, 2017

It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the …

The100: The vacuous value of a #like

By Alistair Vince | June 4, 2017

#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could …

The100: Left hand, meet right hand.

By Alistair Vince | June 3, 2017

Left hand, meet right hand. Don’t clap. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with …


The100: Morning Researchasaurs!

By Alistair Vince | May 21, 2017

Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with …

The100: Dun Dun Duuunnnnnn

By Alistair Vince | May 3, 2017

Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) …

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