The100
A cheat-sheet way to stay on top of the world of market research
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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got wrong…’. A collective intake of breath from the behavioural scientists out there: If your problem is basically that fallible individuals are making bad choices, behavioural science is an excellent solution. If, however, the real problem is not individual …
Previous Issues
The100: Love, Hell and Sensation Transference
In this issue of The100: a margarine anecdote, defying your company’s Brand Police, and avoiding yourself on your last day on Earth… which will probably be during your meeting with the Brand Police…
The100: Fetishized, confabulated, homeboy research
In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of our own creation, and mountain shepherds. Why not.
The100: Lines, stories and choices…
The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short exploration of each (news based) story format is eye opening. For anyone …
![Brandon Blinkenberg [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons](https://blog.watchmethink.com/wp-content/uploads/2018/04/1024px-Toiletpapier_Gobran111-e1592385874126-500x277.jpg)
The100: The Toilet Paper Principle
Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place setting now for Russell (Davies). He wrote this defence of powerpoint. Rare, …
The100: Premium Mediocre
New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids, Uber’s first pitch, and margarine grief…
The100: That’s here. That’s home. That’s us.
Insert label here The assumptions we make, and the subsequent labelling we apply, is always a dangerous pastime. So this struck a note when it dispelled the commonly held belief …
The100: Since when was your life just a stream?
Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to a new day-seminar called Episodic. It’s is run by the team …
The100: The Case of the Slow Elevator
It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the …
The100: The vacuous value of a #like
#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could …
The100: Left hand, meet right hand.
Left hand, meet right hand. Don’t clap. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with …
The100: Morning Researchasaurs!
Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with …
The100: Dun Dun Duuunnnnnn
Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) …
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