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The100

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A cheat-sheet way to stay on top of the world of market research 

~ pets taken in part-exchange ~

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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Mind reading, bias firewalls and the Mars Rover

By Fran Benoist | December 3, 2021

Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of the document is to help us ask better questions, broaden perspectives and do more representative work. It’s advertising focused, but applies itself just as well to research. Also excellent is The Outside Directory, which lists UK creatives from everywhere …

Previous Issues

The100: You’re not mad

By Alistair Vince | April 25, 2017

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this …

Crowds

The100: Mattering not Marketing

By Alistair Vince | March 21, 2017

Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their …

The100: Grey is the new Black

By Alistair Vince | March 3, 2017

La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to …

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