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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Rediscovering strategy, Tony’s Chocolonely & the exocentric verb-noun compound agent noun

By Alistair Vince | September 23, 2022

Strategy? Discuss. For us insight folk, the route to the mahogany table is via research that is strategic and explains how we’ll make change as a result of the study. But what the heck actually is strategy?  Martin Weigel has sieved through the alphabet soup and built upon the Gray (2018) division of strategy into …

Previous Issues

The100: Since when was your life just a stream?

By Alistair Vince | July 6, 2017

Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to a new day-seminar called Episodic. It’s is run by the team …

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The100: The Case of the Slow Elevator

By Alistair Vince | June 21, 2017

It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the …

The100: The vacuous value of a #like

By Alistair Vince | June 4, 2017

#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could …

The100: Left hand, meet right hand.

By Alistair Vince | June 3, 2017

Left hand, meet right hand. Don’t clap. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with …


The100: Morning Researchasaurs!

By Alistair Vince | May 21, 2017

Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with …

The100: Dun Dun Duuunnnnnn

By Alistair Vince | May 3, 2017

Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) …

The100: You’re not mad

By Alistair Vince | April 25, 2017

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this …


The100: Mattering not Marketing

By Alistair Vince | March 21, 2017

Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their …

The100: Grey is the new Black

By Alistair Vince | March 3, 2017

La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to …

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