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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

(c) Wimbledon

The100: Improving focus, the world’s oldest companies and Boris Becker

By Bo Beep | May 7, 2021

In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction.  Yet I’m not convinced that burning my inbox is the sea-parting solution many have been calling for. Not just because I’d have a hard time setting my laptop on fire, but we’d also simply replace it …

Previous Issues

The100: competition myopia, BeSci pitfalls and giant beetroots

By Alistair Vince | October 30, 2020

Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it …

bear with pope hat

The100: Data visualisation, sonic branding and 4am pees

By Alistair Vince | October 16, 2020

There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian …

The100: Brand growth, digital decluttering and inflatable pools

By Alistair Vince | October 2, 2020

We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual Expert to join our lovely UK team. Here’s a bit more …

The100: Creativity conditions, the culture myth and Norwegians

By Alistair Vince | September 18, 2020

Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see …

Fruit bat (c) By Subphoto

The100: Inclusive design, insight pitfalls and dancing bats

By Alistair Vince | September 4, 2020

“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We have to see things early, when they don’t really look like …

wine window

The100: PowerPoint laws, negotiation tips and wine windows

By Alistair Vince | August 21, 2020

No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency?  …

The100: Brand cannibalization, choosing a project and James Bond

By Alistair Vince | August 7, 2020

Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which …

Teminator - (c) Usa-Pyon /

The100: Right answers, messy middles and 3rd order island

By Alistair Vince | July 24, 2020

Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the rats in Hawaii. He says it was the right answer to …

Back in the USSR

The100: Brand purpose, prediction addiction and back in the USSR

By Alistair Vince | July 10, 2020

The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions? Will I ever stop asking so many questions? (I hope not.) …

The100: Behavioural economics, aspiration windows and The Codfather

By Alistair Vince | June 26, 2020

The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made many a marketeer mop their brow, are back making us feel …

Sagrada Familia Cathedral

The100: Cathedrals, scarcity heuristics and sucking sounds

By Alistair Vince | June 12, 2020

When you’re last, make it a race to come first Mr D Trott esq has a knack for finding anecdotes around people solving problems in unusual ways. Here’s his tale …

The100: Creativity conditions, ambiverts and

By Alistair Vince | May 29, 2020

Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, …

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