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The100: Hedonic adaptation, the curse of knowledge & plastic cheese

By Alistair Vince | September 10, 2021

Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on holiday this year?  Wanted to stay there forever?  Well, apparently, that’s not advised. Without any contrast you won’t savour it as much, because you will adapt to the hedonism. Rory Sutherland (via one Mr D Kahneman, …

Previous Issues

The100: Internal presentations, problem solving and orange peel

By Alistair Vince | March 12, 2021

At the first signs of smoke As First Mate in the House of Vince during these lockdowns (the real boots are not on my feet) recent advice from the gang …

The100: Better arguments, positive uncertainty and Kawasakis

By Alistair Vince | February 26, 2021

When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks.  Thankfully, according to …

Succession- (c) Netflix

The100: Creativity crises, fictional empathy and the Carolino effect

By Alistair Vince | February 12, 2021 In case you’ve been living under an extra large parcel, Bezos is stepping down as Amazon CEO.  In addition to the airtime, wordtime and 21-gun salute recognising Jeff’s achievements, …

The100: Tactical levers, beer mode and going client side

By Alistair Vince | January 29, 2021

Someone who might say something a bit silly We’re fortunate enough to have been involved in more launches than a 1960s dockyard here at Watch Me Think. And whilst not …

The100: Marketing cults, knowledge flows and involuntary body jerks

By Alistair Vince | January 15, 2021

The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?).  First port of call this year is our annual list of the …


The100: Best of 2020

By Alistair Vince | January 13, 2021

As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th place we have Lisa Charlotte Rost’s tremendously detailed …

Accidental renaissance photos (h/t) @tsukkiskys

The100: Project mapping, consumer loyalty and accidental sludge

By Alistair Vince | December 11, 2020

When the milk runs out For the most part, consumer loyalty is about as windproof as a tea bag. Samuel Brealey argued that it is instead convenience that blows consumers from …

Toco Toucan - Oregon-Zoo-animal-x-rays

The100: Negotiation tips, icebreakers and Toco Toucans

By Alistair Vince | November 27, 2020

On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS …

The100: Career lessons, communication tips and the sound of rain

By Alistair Vince | November 13, 2020

The Empire strikes back Fortune favours the brave.  Or in the instance of brands during a pandemic, fortune favours the large.  Big brands are reclaiming the market share they were …

The100: competition myopia, BeSci pitfalls and giant beetroots

By Alistair Vince | October 30, 2020

Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it …

bear with pope hat

The100: Data visualisation, sonic branding and 4am pees

By Alistair Vince | October 16, 2020

There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian …

The100: Brand growth, digital decluttering and inflatable pools

By Alistair Vince | October 2, 2020

We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual Expert to join our lovely UK team. Here’s a bit more …

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