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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks. Thankfully, according to Ian Lesie, we can learn to be more at ease with them (arguments, not wet socks). But there’s more to disagreeing than just disagreeing. We …
Previous Issues
The100: PowerPoint laws, negotiation tips and wine windows
No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency? …
The100: Brand cannibalization, choosing a project and James Bond
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which …
The100: Right answers, messy middles and 3rd order island
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the rats in Hawaii. He says it was the right answer to …
The100: Brand purpose, prediction addiction and back in the USSR
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions? Will I ever stop asking so many questions? (I hope not.) …
The100: Behavioural economics, aspiration windows and The Codfather
The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made many a marketeer mop their brow, are back making us feel …
The100: Cathedrals, scarcity heuristics and sucking sounds
When you’re last, make it a race to come first Mr D Trott esq has a knack for finding anecdotes around people solving problems in unusual ways. Here’s his tale …
The100: Creativity conditions, ambiverts and poolside.fm
Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, …
The100: Questions, presentations and shampoo bottles
Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are …
The100: Impression amplifiers, space/s and Animal Crossing
McClaren | Global management consulting Why do companies and governments call on McKinsey when they could call on McClaren? So asks Rory Sutherland in a typically brilliant piece for the Spectator. “The …
The100: Pneuma, unknown unknowns and batty geniuses
Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? …
The100: Search listening, strategy and Le Whopper
This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for …
The100: Creativity laws, strategy and marmots
Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to …
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