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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: failed social experiments, 2022 trends (obvs) and rubber fig trees

By Fran Benoist | January 14, 2022

Happy New Year and all that (at what point should we stop saying that?); welcome to another year of poking bears and kicking sandcastles in The100. Are you sitting comfortably? The not-yet-trending report Trend predictions are often as much use as an inflatable dartboard. Yet Pinterest may just be onto something with their Pinterest Predicts 2022.  …

Previous Issues

The100: Visual thinking, Hotelling’s law and perfectionist narratives

By Alistair Vince | July 2, 2021

Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what would otherwise remain invisible, how it can have a profound effect on the way we …

The100: Smorgasbords of blandness, jingles & a helping of “I don’t care”

By Alistair Vince | June 18, 2021

The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable generation in the history of marketing”? So which of these do …

The100: Insider-outsiders, geriatric millennials and conversational gambits

By Alistair Vince | June 4, 2021

When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency to favour analysis of hypotheses over an open, unbiased mind and inquisitiveness:  …

The100: Marketing myopia, mirror neurons and Posh Spice

By Alistair Vince | May 21, 2021

The over-focus on the present  The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing is losing perspective. No guesses as to what his answer is.  …

(c) Wimbledon

The100: Improving focus, the world’s oldest companies and Boris Becker

By Bo Beep | May 7, 2021

In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction.  Yet I’m not convinced that burning my inbox is the sea-parting …

The100: Brand health, the end of averages and cargo cults

By Alistair Vince | April 23, 2021

The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year: Share of Search.  Les Binet convincingly explains that share of search …

(c) Memo Angeles

The100: Acquisitions, artaraxy and nuns’ brains

By Alistair Vince | April 9, 2021

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, …

The100: Slow-motion multitasking, faster horses and dreamscapes

By Alistair Vince | March 26, 2021

I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the …

The100: Internal presentations, problem solving and orange peel

By Alistair Vince | March 12, 2021

At the first signs of smoke As First Mate in the House of Vince during these lockdowns (the real boots are not on my feet) recent advice from the gang …

The100: Better arguments, positive uncertainty and Kawasakis

By Alistair Vince | February 26, 2021

When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks.  Thankfully, according to …

Succession- (c) Netflix

The100: Creativity crises, fictional empathy and the Carolino effect

By Alistair Vince | February 12, 2021

jeff@amazon.com In case you’ve been living under an extra large parcel, Bezos is stepping down as Amazon CEO.  In addition to the airtime, wordtime and 21-gun salute recognising Jeff’s achievements, …

The100: Tactical levers, beer mode and going client side

By Alistair Vince | January 29, 2021

Someone who might say something a bit silly We’re fortunate enough to have been involved in more launches than a 1960s dockyard here at Watch Me Think. And whilst not …

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