The100: A cheat-sheet way to stay on top of the world of market research*. Served with sprinkles on top every 2 weeks.
*And marketing, advertising, tech and general internet magic now that we’ve hit the big time 😉
Sign up your soul here. Pets taken in part-exchange...
"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."
"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own."
"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."
Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix. The …
Previous Issues
The100: Creativity laws, strategy and marmots
Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to …
The100: Powerful videos, the trio of doom, and hypnagogic jerks
Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of …
The100: Anthropocentrism, the ‘right’ mistakes and monks
Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out …
The100: Starting over, deliberative rhetoric & heartprints
I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are …
The100: Thinking fast, harbingers of failure & ice cream
Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date, end to end, they would circle the earth. Twice. Helpfully, …
Best of The100: Strategy, storytelling and leftovers
Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, …
The100: Behavioural science, Haha, Aha & Cheetos
Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm …
The100: A.I., Disney’s mindsets and Ben Affleck
Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind …
The100: dotcom bubbles, newstalgia and plastic elephants
Messing with the magic Snip. Snip. Snip. Snip. The slithers of rope tethering online advertising to any form of respectability are gradually being severed. $5 to anyone who can read …
The100: Thick data, the gray tsunami and spirit animals
Rebranding data Canvas8 has been asking global tech ethnographer Tricia Wang for her tuppenceworth on why thick data makes big data more valuable. There’s this belief that anything that is measurable …
The100: brand experience, unsung heroes and the 2nd Spring
Valuing mental availability Paul Feldwick’s article on how brand experience should not distract marketers from fundamental brand truths has been well shared this week, but it’s a must read. “the most important …
The100: Innovation lessons, diplomatic rebels and our Jack
Czech this out There is a marketing festival in Prague next year which is called, errr, Marketing Festival. The time they saved coming up with the title must have been …
"The100 is one of the VERY few newsletters I actually take the time to look through properly. It's really good."
"Reading your mails is a highlight of my day. What you and your team are doing is absolutely awesome... both the content (all that you are sharing is super-interesting and helpful) & the way it’s delivered – the tone, the clarity, the personal touch. Love it!"
"No real reason for this email, except to say that 'The100' is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!"