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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?). First port of call this year is our annual list of the top 10 most clicked articles featured in The100 last year. It’s quite the show. I also wrote a review of what 2020 was for me …
Previous Issues
The100: Thinking fast, harbingers of failure & ice cream
Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date, end to end, they would circle the earth. Twice. Helpfully, …
Best of The100: Strategy, storytelling and leftovers
Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, …
The100: Behavioural science, Haha, Aha & Cheetos
Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm …
The100: A.I., Disney’s mindsets and Ben Affleck
Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind …
The100: dotcom bubbles, newstalgia and plastic elephants
Messing with the magic Snip. Snip. Snip. Snip. The slithers of rope tethering online advertising to any form of respectability are gradually being severed. $5 to anyone who can read …
The100: Thick data, the gray tsunami and spirit animals
Rebranding data Canvas8 has been asking global tech ethnographer Tricia Wang for her tuppenceworth on why thick data makes big data more valuable. There’s this belief that anything that is measurable …
The100: brand experience, unsung heroes and the 2nd Spring
Valuing mental availability Paul Feldwick’s article on how brand experience should not distract marketers from fundamental brand truths has been well shared this week, but it’s a must read. “the most important …
The100: Innovation lessons, diplomatic rebels and our Jack
Czech this out There is a marketing festival in Prague next year which is called, errr, Marketing Festival. The time they saved coming up with the title must have been …
The100: Trends, Sapiens and Fairycakes
From The New School Tim Stock teaches what looks to be a hugely interesting course at The New School called Analyzing Trends. Sadly, I’m a few thousand miles and most likely …
The100: Long term thinking, mental reframing and Haddon Salt Esq.
Flipping failure It’s good to be back in the hot seat after a couple of weeks on holiday (and see that no-one had filled my drawers with balloons… it happens …
The100: Universal laws, intellectual mischief, and CSI Miami
Intellectual mischief Alex Morris has released his Strategy and Planning Field Guide. There are enough gems in there to sink a ship. I simply can’t list them all. So here are …
The100: Strategy advice, conflated data and Dirty Dancing
This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today. The potential for a competitive e-residency …
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