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✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

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The100: Acquisitions, artaraxy and nuns’ brains

By Alistair Vince | April 9, 2021

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …

Previous Issues

Donald Rumsfeld - the100

The100: Pneuma, unknown unknowns and batty geniuses

By Alistair Vince | April 17, 2020

Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? …

Burger

The100: Search listening, strategy and Le Whopper

By Alistair Vince | April 3, 2020

This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for …

The100: Creativity laws, strategy and marmots

By Alistair Vince | March 20, 2020

Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to …

Ass's head

The100: Powerful videos, the trio of doom, and hypnagogic jerks

By Alistair Vince | March 6, 2020

Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of …

The100: Anthropocentrism, the ‘right’ mistakes and monks

By Alistair Vince | February 21, 2020

Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out …

The100: Starting over, deliberative rhetoric & heartprints

By Alistair Vince | February 7, 2020

I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are …

The100: Thinking fast, harbingers of failure & ice cream

By Alistair Vince | January 24, 2020

Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date,  end to end, they would circle the earth. Twice. Helpfully, …

The100 - market research newsletter with a tangy twist

Best of The100: Strategy, storytelling and leftovers

By Alistair Vince | January 10, 2020

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, …

The100:  Behavioural science, Haha, Aha & Cheetos

By Alistair Vince | December 13, 2019

Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm …

The100: A.I., Disney’s mindsets and Ben Affleck

By Alistair Vince | November 29, 2019

Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind …

The100: dotcom bubbles, newstalgia and plastic elephants

By Alistair Vince | November 18, 2019

Messing with the magic Snip. Snip. Snip. Snip. The slithers of rope tethering online advertising to any form of respectability are gradually being severed. $5 to anyone who can read …

The100: Thick data, the gray tsunami and spirit animals

By Alistair Vince | November 1, 2019

Rebranding data Canvas8 has been asking global tech ethnographer Tricia Wang for her tuppenceworth on why thick data makes big data more valuable. There’s this belief that anything that is measurable …

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