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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix. The …
Previous Issues
The100: Trends, Sapiens and Fairycakes
From The New School Tim Stock teaches what looks to be a hugely interesting course at The New School called Analyzing Trends. Sadly, I’m a few thousand miles and most likely …
The100: Long term thinking, mental reframing and Haddon Salt Esq.
Flipping failure It’s good to be back in the hot seat after a couple of weeks on holiday (and see that no-one had filled my drawers with balloons… it happens …
The100: Universal laws, intellectual mischief, and CSI Miami
Intellectual mischief Alex Morris has released his Strategy and Planning Field Guide. There are enough gems in there to sink a ship. I simply can’t list them all. So here are …
The100: Strategy advice, conflated data and Dirty Dancing
This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today. The potential for a competitive e-residency …
The100: Byron Sharp, contingency planning and eggs
The search for the substantial Big data, big responsibility. And this bang-on-the-money article from Alex Murrell is a useful health warning when it comes to using it. Murrell discusses 5 …
The100: Paradoxical ignorance, storytelling plots and Upernavik
The 7 basic plots I’ve read mixed feedback on this year’s Cannes Lions Festival. Some have been gushing, whilst others appear exasperated. My favourite pieces to come from the 5 …
The100: Empathy, the I’m-not-biased bias, and magic phrases
You can’t solve a problem that you don’t understand If it’s just going to be the one thing you watch this week, take 10 mins and make it Mark Ritson …
The100: Narrative design, retail challenges and Mona Lisa
Learning from the best Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of …
The100: Dehumanisation, Einstein and Sushi
All of this …is ? Emmet O’Briain gives us a well-thought-out piece on the dehumanisation of research. It’s a must-read for anyone in research. Or in marketing. Or in a …
The100: Ogilvy, Empathy and Felony
Game, set, match At first, I thought it sounded ridiculous, but I’ve become more and more convinced after reading Farnam Street’s explanation on how avoiding stupidity provides more of an …
The100: disruption, distraction and David Abbot
Learning from the master I’m old enough to remember the great BT It’s good to talk ads. But regardless of age, watching David Abbott – an advertising legend if ever …
The100: Deep work, storytelling and green eggs
Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that is thoroughly unpersuasive? Martin Weigel (yes, yes, we like him lots) …
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