The100
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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
Happy New Year and all that (at what point should we stop saying that?); welcome to another year of poking bears and kicking sandcastles in The100. Are you sitting comfortably? The not-yet-trending report Trend predictions are often as much use as an inflatable dartboard. Yet Pinterest may just be onto something with their Pinterest Predicts 2022. …
Previous Issues
The100: Marketing cults, knowledge flows and involuntary body jerks
The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?). First port of call this year is our annual list of the …
The100: Best of 2020
As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th In 10th place we have Lisa Charlotte Rost’s …
The100: Project mapping, consumer loyalty and accidental sludge
When the milk runs out For the most part, consumer loyalty is about as windproof as a tea bag. Samuel Brealey argued that it is instead convenience that blows consumers from …
The100: Negotiation tips, icebreakers and Toco Toucans
On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS …
The100: Career lessons, communication tips and the sound of rain
The Empire strikes back Fortune favours the brave. Or in the instance of brands during a pandemic, fortune favours the large. Big brands are reclaiming the market share they were …
The100: competition myopia, BeSci pitfalls and giant beetroots
Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it …
The100: Data visualisation, sonic branding and 4am pees
There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian …
The100: Brand growth, digital decluttering and inflatable pools
We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual Expert to join our lovely UK team. Here’s a bit more …
The100: Creativity conditions, the culture myth and Norwegians
Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see …
The100: Inclusive design, insight pitfalls and dancing bats
“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We have to see things early, when they don’t really look like …
The100: PowerPoint laws, negotiation tips and wine windows
No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency? …
The100: Brand cannibalization, choosing a project and James Bond
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which …
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