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The100 - market research newsletter with a tangy twist

The100: A cheat-sheet way to stay on top of the world of market research*. Served with sprinkles on top every 2 weeks.

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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Creativity conditions, the culture myth and Norwegians

By Alistair Vince | September 18, 2020

Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix. The …

Previous Issues

The100: Trends, Sapiens and Fairycakes

By Alistair Vince | September 20, 2019

From The New School Tim Stock teaches what looks to be a hugely interesting course at The New School called Analyzing Trends. Sadly, I’m a few thousand miles and most likely …

(c) Junkyardsparkle

The100: Long term thinking, mental reframing and Haddon Salt Esq.

By Alistair Vince | September 6, 2019

Flipping failure It’s good to be back in the hot seat after a couple of weeks on holiday (and see that no-one had filled my drawers with balloons… it happens …

The100: Universal laws, intellectual mischief, and CSI Miami

By Alistair Vince | August 16, 2019

Intellectual mischief Alex Morris has released his Strategy and Planning Field Guide. There are enough gems in there to sink a ship. I simply can’t list them all. So here are …

The100: Strategy advice, conflated data and Dirty Dancing

By Alistair Vince | August 2, 2019

This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today.  The potential for a competitive e-residency …


The100: Byron Sharp, contingency planning and eggs

By Alistair Vince | July 19, 2019

The search for the substantial Big data, big responsibility. And this bang-on-the-money article from Alex Murrell is a useful health warning when it comes to using it. Murrell discusses 5 …

The100: Paradoxical ignorance, storytelling plots and Upernavik

By Alistair Vince | July 5, 2019

The 7 basic plots I’ve read mixed feedback on this year’s Cannes Lions Festival. Some have been gushing, whilst others appear exasperated. My favourite pieces to come from the 5 …

The100: Empathy, the I’m-not-biased bias, and magic phrases

By Alistair Vince | June 21, 2019

You can’t solve a problem that you don’t understand If it’s just going to be the one thing you watch this week, take 10 mins and make it Mark Ritson …

The100: Narrative design, retail challenges and Mona Lisa

By Alistair Vince | June 11, 2019

Learning from the best Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of …

The100: Dehumanisation, Einstein and Sushi

By Alistair Vince | May 24, 2019

All of this …is ? Emmet O’Briain gives us a well-thought-out piece on the dehumanisation of research. It’s a must-read for anyone in research. Or in marketing. Or in a …

The100: Ogilvy, Empathy and Felony

By Alistair Vince | May 10, 2019

Game, set, match At first, I thought it sounded ridiculous, but I’ve become more and more convinced after reading Farnam Street’s explanation on how avoiding stupidity provides more of an …

The100: disruption, distraction and David Abbot

By Alistair Vince | April 26, 2019

Learning from the master I’m old enough to remember the great BT It’s good to talk ads. But regardless of age, watching David Abbott – an advertising legend if ever …

The100: Deep work, storytelling and green eggs

By Alistair Vince | April 5, 2019

Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that is thoroughly unpersuasive? Martin Weigel (yes, yes, we like him lots) …

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