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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: failed social experiments, 2022 trends (obvs) and rubber fig trees

By Fran Benoist | January 14, 2022

Happy New Year and all that (at what point should we stop saying that?); welcome to another year of poking bears and kicking sandcastles in The100. Are you sitting comfortably? The not-yet-trending report Trend predictions are often as much use as an inflatable dartboard. Yet Pinterest may just be onto something with their Pinterest Predicts 2022.  …

Previous Issues

The100: Marketing cults, knowledge flows and involuntary body jerks

By Alistair Vince | January 15, 2021

The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?).  First port of call this year is our annual list of the …

The100 - market research newsletter with a tangy twist

The100: Best of 2020

By Alistair Vince | December 30, 2020

As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th In 10th place we have Lisa Charlotte Rost’s …

Accidental renaissance photos (h/t) @tsukkiskys

The100: Project mapping, consumer loyalty and accidental sludge

By Alistair Vince | December 11, 2020

When the milk runs out For the most part, consumer loyalty is about as windproof as a tea bag. Samuel Brealey argued that it is instead convenience that blows consumers from …

Toco Toucan - Oregon-Zoo-animal-x-rays

The100: Negotiation tips, icebreakers and Toco Toucans

By Alistair Vince | November 27, 2020

On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS …

The100: Career lessons, communication tips and the sound of rain

By Alistair Vince | November 13, 2020

The Empire strikes back Fortune favours the brave.  Or in the instance of brands during a pandemic, fortune favours the large.  Big brands are reclaiming the market share they were …

The100: competition myopia, BeSci pitfalls and giant beetroots

By Alistair Vince | October 30, 2020

Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it …

bear with pope hat

The100: Data visualisation, sonic branding and 4am pees

By Alistair Vince | October 16, 2020

There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian …

The100: Brand growth, digital decluttering and inflatable pools

By Alistair Vince | October 2, 2020

We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual Expert to join our lovely UK team. Here’s a bit more …

The100: Creativity conditions, the culture myth and Norwegians

By Alistair Vince | September 18, 2020

Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see …

Fruit bat (c) By Subphoto

The100: Inclusive design, insight pitfalls and dancing bats

By Alistair Vince | September 4, 2020

“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We have to see things early, when they don’t really look like …

wine window

The100: PowerPoint laws, negotiation tips and wine windows

By Alistair Vince | August 21, 2020

No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency?  …

The100: Brand cannibalization, choosing a project and James Bond

By Alistair Vince | August 7, 2020

Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which …

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