Press enter to see results or esc to cancel.

The100 Logo

A cheat-sheet way to stay on top of the world of market research 

~ pets taken in part-exchange ~

"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."

"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own." 

"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."

Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

(c) Memo Angeles

The100: Acquisitions, artaraxy and nuns’ brains

By Alistair Vince | April 9, 2021

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …

Previous Issues

The100: brand experience, unsung heroes and the 2nd Spring

By Alistair Vince | October 18, 2019

Valuing mental availability Paul Feldwick’s article on how brand experience should not distract marketers from fundamental brand truths has been well shared this week, but it’s a must read. “the most important …

The100: Innovation lessons, diplomatic rebels and our Jack

By Alistair Vince | October 7, 2019

Czech this out There is a marketing festival in Prague next year which is called, errr, Marketing Festival. The time they saved coming up with the title must have been …

The100: Trends, Sapiens and Fairycakes

By Alistair Vince | September 20, 2019

From The New School Tim Stock teaches what looks to be a hugely interesting course at The New School called Analyzing Trends. Sadly, I’m a few thousand miles and most likely …

(c) Junkyardsparkle

The100: Long term thinking, mental reframing and Haddon Salt Esq.

By Alistair Vince | September 6, 2019

Flipping failure It’s good to be back in the hot seat after a couple of weeks on holiday (and see that no-one had filled my drawers with balloons… it happens …

The100: Universal laws, intellectual mischief, and CSI Miami

By Alistair Vince | August 16, 2019

Intellectual mischief Alex Morris has released his Strategy and Planning Field Guide. There are enough gems in there to sink a ship. I simply can’t list them all. So here are …

The100: Strategy advice, conflated data and Dirty Dancing

By Alistair Vince | August 2, 2019

This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today.  The potential for a competitive e-residency …

Planning

The100: Byron Sharp, contingency planning and eggs

By Alistair Vince | July 19, 2019

The search for the substantial Big data, big responsibility. And this bang-on-the-money article from Alex Murrell is a useful health warning when it comes to using it. Murrell discusses 5 …

The100: Paradoxical ignorance, storytelling plots and Upernavik

By Alistair Vince | July 5, 2019

The 7 basic plots I’ve read mixed feedback on this year’s Cannes Lions Festival. Some have been gushing, whilst others appear exasperated. My favourite pieces to come from the 5 …

The100: Empathy, the I’m-not-biased bias, and magic phrases

By Alistair Vince | June 21, 2019

You can’t solve a problem that you don’t understand If it’s just going to be the one thing you watch this week, take 10 mins and make it Mark Ritson …

The100: Narrative design, retail challenges and Mona Lisa

By Alistair Vince | June 11, 2019

Learning from the best Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of …

The100: Dehumanisation, Einstein and Sushi

By Alistair Vince | May 24, 2019

All of this …is ? Emmet O’Briain gives us a well-thought-out piece on the dehumanisation of research. It’s a must-read for anyone in research. Or in marketing. Or in a …

The100: Ogilvy, Empathy and Felony

By Alistair Vince | May 10, 2019

Game, set, match At first, I thought it sounded ridiculous, but I’ve become more and more convinced after reading Farnam Street’s explanation on how avoiding stupidity provides more of an …

"The100 is one of the VERY few newsletters I actually take the time to look through properly. It's really good."

"Reading your mails is a highlight of my day. What you and your team are doing is absolutely awesome... both the content (all that you are sharing is super-interesting and helpful) & the way it’s delivered – the tone, the clarity, the personal touch. Love it!"

"No real reason for this email, except to say that 'The100' is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!"