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The100 - market research newsletter with a tangy twist

The100: A cheat-sheet way to stay on top of the world of market research*. Served with sprinkles on top every 2 weeks.

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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Creativity conditions, the culture myth and Norwegians

By Alistair Vince | September 18, 2020

Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix. The …

Previous Issues

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The100: The Case of the Slow Elevator

By Alistair Vince | June 21, 2017

It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the …

The100: The vacuous value of a #like

By Alistair Vince | June 4, 2017

#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could …

The100: Left hand, meet right hand.

By Alistair Vince | June 3, 2017

Left hand, meet right hand. Don’t clap. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with …

dinosaur

The100: Morning Researchasaurs!

By Alistair Vince | May 21, 2017

Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with …

The100: Dun Dun Duuunnnnnn

By Alistair Vince | May 3, 2017

Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) …

The100: You’re not mad

By Alistair Vince | April 25, 2017

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this …

Crowds

The100: Mattering not Marketing

By Alistair Vince | March 21, 2017

Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their …

The100: Grey is the new Black

By Alistair Vince | March 3, 2017

La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to …

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