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The100

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A cheat-sheet way to stay on top of the world of market research 

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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Timing with toasters, the illusion of certainty & Peppa Pig

By Alistair Vince | July 30, 2021

Expressed user need This 101 on user needs is excellent.  It contains (and links to) all you need to know.  The test to see if you’ve found a valid user need? If you showed it to a user, would they recognise it as their need?Is it written with words real users use?Does it describe the …

Previous Issues

The100 - market research newsletter with a tangy twist

The100 – 10 Most Popular Articles in 2017

By Alistair Vince | January 3, 2018

(Drum roll…) The 10th most popular piece from 2017 was… 8 creative ways to share your research. We spend all that effort, then what… Tied at 8th How smartphones aren’t …

The100: Evel trains and the importance of zero

By Alistair Vince | December 15, 2017

In this edition of The100: your technological past, how zero is the best number, and Extreme Thomasing

The100 - market research newsletter with a tangy twist

The100: Shadows of the future and the benefits of embarrassment

By Alistair Vince | December 7, 2017

In this issue of The100: how businesses need to look harder for longer at “continuation probabilities”, the 8 ways to spread insight, and how embarrassment has its benefits…

The100 - market research newsletter with a tangy twist

The100: Love, Hell and Sensation Transference

By Alistair Vince | November 20, 2017

In this issue of The100: a margarine anecdote, defying your company’s Brand Police, and avoiding yourself on your last day on Earth… which will probably be during your meeting with the Brand Police…

The100: Fetishized, confabulated, homeboy research

By Bo Beep | November 7, 2017

In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of our own creation, and mountain shepherds. Why not.

The100: Lines, stories and choices…

By Alistair Vince | October 3, 2017

The 12 ways to tell a story… OK, there are some outliers, but here’s a fantastic summary. The short exploration of each (news based) story format is eye opening.  For anyone …

Brandon Blinkenberg [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

The100: The Toilet Paper Principle

By Alistair Vince | September 22, 2017

Our Fantasy Dinner Party Guest List just grew Canapes perennially at the ready for Dave (Trott), Rory (Sutherland) and Bob (Hoffman). Extra place setting now for Russell (Davies). He wrote this defence of powerpoint. Rare, …

The100 - market research newsletter with a tangy twist

The100: Premium Mediocre

By Bo Beep | September 8, 2017

New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids, Uber’s first pitch, and margarine grief…

The100: That’s here. That’s home. That’s us.

By Alistair Vince | July 10, 2017

Insert label here The assumptions we make, and the subsequent labelling we apply, is always a dangerous pastime. So this struck a note when it dispelled the commonly held belief …

The100: Since when was your life just a stream?

By Alistair Vince | July 6, 2017

Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to a new day-seminar called Episodic. It’s is run by the team …

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The100: The Case of the Slow Elevator

By Alistair Vince | June 21, 2017

It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the …

The100: The vacuous value of a #like

By Alistair Vince | June 4, 2017

#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could …

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