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The100

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A cheat-sheet way to stay on top of the world of market research 

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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Smorgasbords of blandness, jingles & a helping of “I don’t care”

By Alistair Vince | June 18, 2021

The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable generation in the history of marketing”? So which of these do you think is a banal excuse for not including the over-50s in most marketing strategies: Brand loyalty won early will last a lifetime? Everyone aspires to …

Previous Issues

The100: You’re not mad

By Alistair Vince | April 25, 2017

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this …

Crowds

The100: Mattering not Marketing

By Alistair Vince | March 21, 2017

Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their …

The100: Grey is the new Black

By Alistair Vince | March 3, 2017

La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to …

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