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What We Create

Watch Me Think constantly produces a stream of self-commissioned research into consumer behaviours and preferences around the world.

We often get asked if we could share our findings, or to be precise, the videos more widely.

We can. And do. But only on a 1-to-1 request basis for private access, because we respect and hold dear the privacy of our respondents (our "Thinkers").

So if you do see anything below that is of interest, and you'd like to find out more about and see the videos in question, get in touch.

McDonald's

McDonald’s Spicy Chicken McNuggets – A Post Launch Consumer Review

October 23, 2020

Every month we choose a new product from around the world to qualitatively review, and (mighty) hot off October’s press is a look at McDonald’s Spicy Chicken McNuggets in the US. For me it was a really interesting one to work on because it meant adapting our Post Launch Consumer Review for quick service restaurants. …

midnight shopping cart

Optimization for the NPD Post-Launch Happy Endings

August 27, 2020

“Once upon a time you launched an innovation… And despite retailers taking fewer new SKUs, you managed to get your brand spanking new product on the shelf, and even the e-commerce grid, with most of your retail distributors.  Congratulate the teams who labored long through the stage gates and NPD milestones! Your 18 month innovation …

How to reduce the threat of being delisted, in under 3 months, without breaking the bank

August 6, 2020

3 pieces of advice for anyone spinning insights and shopper plates: Eat your greens Put hedgehog holes in fences Review your new product launches As the prospect of further range rationalisation continues to insist upon its presence, number 3 has never been more important. And the only way to keep your seat at the mahogany …

Qualitative behavioural research: key principles

June 3, 2020

Qualitative behavioural research allows us to understand the what’s, the how’s, and the why’s of peoples’ decision making and the consequent actions taken. As market/shopper/consumer researchers, we want to learn and gain an empathetic understanding of: what consumers do, how they do it, or how they make a decision, and why they do it in …

“We accept the reality of the world with which we’re presented.”

May 10, 2020

Anyone? It’s a line from the 1998 film The Truman Show – the story of an insurance salesman who slowly discovers that his whole life has been a television show. A work of fiction that is precipitously and painfully close to real life. Because all the things we often perceive to be true, may not …

Conducting market research with videos: 12 key learnings

12 key learnings for conducting market research with videos

May 10, 2020

Using videos of customers and consumers in market research is nothing new. We’ve been doing video ethnography ourselves for almost 10 years. As such, we’ve learnt a huge amount about what to do, and what not to do, when conducting behavioural research in this medium. Here’s 12 things that have been consistently proven to be …

Proof that “consumer closeness” is just lip service?

March 23, 2020

Around 9 years ago the 2 gents pictured below started a business. It had the mantra of getting companies closer to their consumers. Plus some weird stuff about walking in their shoes… don’t ask. They had seen the truth that many companies all too often surrounded themselves with what was familiar. That they rarely bothered …

OppID

Opportunity Identification

February 6, 2020

Qualitative opportunity identification utilizes consumers to uncover real pain points, needs, and workarounds to drive innovation towards actual gaps in the market, faster. Involving the consumer earlier in the process narrows the scope of innovation and quickly allows client teams to focus on what’s important: solving REAL consumer problems. It’s estimated that of the 30,000 …

Reduce, Reuse, Recycle

Reduce, Reuse, Recycle – How consumers are leading the way on waste

January 17, 2020

Whether you love Greta Thunberg or not, there is no denying that she is making people sit up and listen. And is empowering them to take action, no matter how small, to make a positive difference to the world. But she is not the only one. There are many others that are leading the way …

“Ain’t no laws when you’re drinking Claws”

December 2, 2019

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

Big Brands vs Smaller Craft Players

November 25, 2019

For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …

CDB

Opportunity Identification Case Study: CBD Skincare

September 17, 2019

Within the last year, CBD is popping up everywhere, it’s the hottest trend and the buzziest ingredient. Even with all this buzz, what do we really know about consumers who use it and what is desired from its use? CBD is currently the newest cure all – it will provide relaxation, eliminate pain, bring better …