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What We Create

Watch Me Think constantly produces a stream of self-commissioned research into consumer behaviours and preferences around the world.

We often get asked if we could share our findings, or to be precise, the videos more widely.

We can. And do. But only on a 1-to-1 request basis for private access, because we respect and hold dear the privacy of our respondents (our "Thinkers").

So if you do see anything below that is of interest, and you'd like to find out more about and see the videos in question, get in touch.

March 23, 2020

Proof that “customer closeness” is just lip service? Around 9 years ago the 2 gents pictured below started a business. It had the mantra of getting companies closer to their consumers. Plus some weird stuff about walking in their shoes… don’t ask. They had seen the truth that many companies all too often surrounded themselves …

OppID

Opportunity Identification

February 6, 2020

Qualitative opportunity identification utilizes consumers to uncover real pain points, needs, and workarounds to drive innovation towards actual gaps in the market, faster. Involving the consumer earlier in the process narrows the scope of innovation and quickly allows client teams to focus on what’s important: solving REAL consumer problems. It’s estimated that of the 30,000 …

Reduce, Reuse, Recycle

Reduce, Reuse, Recycle – How consumers are leading the way on waste

January 17, 2020

Whether you love Greta Thunberg or not, there is no denying that she is making people sit up and listen. And is empowering them to take action, no matter how small, to make a positive difference to the world. But she is not the only one. There are many others that are leading the way …

“Ain’t no laws when you’re drinking Claws”

December 2, 2019

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

Big Brands vs Smaller Craft Players

November 25, 2019

For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …

CDB

Opportunity Identification Case Study: CBD Skincare

September 17, 2019

Within the last year, CBD is popping up everywhere, it’s the hottest trend and the buzziest ingredient. Even with all this buzz, what do we really know about consumers who use it and what is desired from its use? CBD is currently the newest cure all – it will provide relaxation, eliminate pain, bring better …

Nivea Biodegradable Wipes

Post Launch Consumer Appraisal: Nivea Biodegradable Wipes

September 16, 2019

“Wiping away waste” I am old enough to remember when facial cleansing wipes took the UK market by storm in the late 90’s.  Penetration and sales rocketed as women transformed their cleansing routines. This new product format meant that they were able to use less products and conveniently remove their make up at speed.  Wipes …

Pack Free Stores

Unwrapping packaging-free stores

August 30, 2019

Given all the hype… no hype is not strong enough… the movement (this word was used by one of our thinkers) around reducing the use of plastic, we decided to explore the small but evolving world of packaging-free stores. We had a bunch of shoppers (those who frequent packaging-free stores and those who don’t but …

Mini Cakes

Post Launch Review: Hostess Bakery Petites

July 17, 2019

The idea of including treats and eliminating deprivation is currently a trend in the diets of US adults hoping to achieve a balanced diet. More adults are practicing a ‘treat yourself mentality’ with 46% of adults choosing products that are familiar from childhood.* One area of familiarity is the snack cake, often produced by Hostess. …

New Shopping Methods

New shopping methods

May 31, 2019

We constantly hear how shoppers are changing and how they are turning to different models and channels. We decided we’d zone in on some of these channels to see first hand how people are using new shopping methods and what for. We looked at; Click & collect Direct to consumer Rapid delivery (one/two hour) Subscriptions …

#Empathy19 Highlights: Consumer Closeness

May 26, 2019

A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …

Consumer centricity: Why are we still getting it wrong?

May 15, 2019

It’s like trying to find hay in a haystack. To find a CEO or a Marketing Director enthusing about a consumer-centric strategy here, an empathy directive there, a desire to put the consumer at the heart of everything, everywhere. “A strategic priority for management is consumer-centric growth” Dirk Van de Put. CEO, Mondelez So common …