What We Create
Watch Me Think constantly produces a stream of self-commissioned research into consumer behaviours and preferences around the world.
We often get asked if we could share our findings, or to be precise, the videos more widely.
We can. And do. But only on a 1-to-1 request basis for private access, because we respect and hold dear the privacy of our respondents (our "Thinkers").
So if you do see anything below that is of interest, and you'd like to find out more about and see the videos in question, get in touch.
Unwrapping packaging-free stores
Given all the hype… no hype is not strong enough… the movement (this word was used by one of our thinkers) around reducing the use of plastic, we decided to explore the small but evolving world of packaging-free stores. We had a bunch of shoppers (those who frequent packaging-free stores and those who don’t but …
Post Launch Review: Hostess Bakery Petites
The idea of including treats and eliminating deprivation is currently a trend in the diets of US adults hoping to achieve a balanced diet. More adults are practicing a ‘treat yourself mentality’ with 46% of adults choosing products that are familiar from childhood.* One area of familiarity is the snack cake, often produced by Hostess. …
New shopping methods
We constantly hear how shoppers are changing and how they are turning to different models and channels. We decided we’d zone in on some of these channels to see first hand how people are using new shopping methods and what for. We looked at; Click & collect Direct to consumer Rapid delivery (one/two hour) Subscriptions …
#Empathy19 Highlights: Consumer Closeness
A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …
Consumer centricity: Why are we still getting it wrong?
It’s like trying to find hay in a haystack. To find a CEO or a Marketing Director enthusing about a consumer-centric strategy here, an empathy directive there, a desire to put the consumer at the heart of everything, everywhere. “A strategic priority for management is consumer-centric growth” Dirk Van de Put. CEO, Mondelez So common …
Post Launch Consumer Appraisal: Pop Corners
The new shape of snacking Is it popcorn? Is it a crisp? Is it a tortilla chip? No – it’s a Pop Corner! These new triangular shaped popped-corn snacks claim to be ‘the new shape of snacking’. They are never fried. Contain no gluten, dairy or nuts. Are suitable for those on a vegetarian, vegan …
Premium: How to elevate a product above the rest
Premium… a challenging concept to firmly get to grips with and it often feels a bit intangible. That’s why we turned it into an onion. Yes you read that correctly… an onion. Well we like to think of it as a fancy, premium, Michelin starred onion but an onion nevertheless. We’ve peeled back each of …
The Changing Face of Britain
Fact of the day: 14.2% of the UK population having moved from another country to the UK in the last five years* As such, it is really important that we understand more about the lives of different groups living in Britain. How do their cultural backgrounds and religious beliefs affect product purchase, usage and consumption? …
Artificially Inflated Future?
Every time I hear someone use the term “AI” I usually cringe. You say tomaytoes, I say tomahtoes. They say Potaytoes, I say a pair of King Edwards to that. AI is NOT all the same thing. Many people use the term to cover wildly different things – from Siris to C3POs to HAL9000s – …
#Empathy18 Highlights: Finding Your Truth in Marketing
Finding Your Truth in Marketing How to find and communicate the truth, and challenge the lie, to ensure you and your company make decisions on fact, not fiction. A nose for nonsense Joseph O’Leary from Full Fact booted off the day by talking about how we can spot misinformation. Most often false claims are based …
Three Themes from IIeX Behavior
Members of our Chicago team spent two days at IIeX Behavior, an industry conference for researchers and marketers alike. The conference sets out to help attendees better understand, measure, and predict consumer behavior through behavioral science techniques and technologies. It wasn’t all green smoothies, virtual reality and semiotics – so what were three big themes …
Find Your Truth in Marketing
Fake news may be damaging democracy – but plenty of false opinions are damaging your business growth too. The fact is, it’s not just the public who are struggling to identify what’s true and what isn’t. We were noticing that our clients and contacts are constantly being bombarded with messages both internally and externally and …