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What We Create

Watch Me Think constantly produces a stream of self-commissioned research into consumer behaviours and preferences around the world.

We often get asked if we could share our findings, or to be precise, the videos more widely.

We can. And do. But only on a 1-to-1 request basis for private access, because we respect and hold dear the privacy of our respondents (our "Thinkers").

So if you do see anything below that is of interest, and you'd like to find out more about and see the videos in question, get in touch.


Palm oil: The next plastic?

July 31, 2018

How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were …

Tas Tasgal on our Data Rich, Insight Poor (DRIP) world

April 30, 2018

When Tas (Anthony Tasgal) presented at our Power of Storytelling event in March, he made the case that we live in a DRIP world.  One where we can feel overwhelmed with the sheer amount of data that is available to us, and the issues we then face in distilling it all into something that feels meaningful …

Richard Shotton on The Pratfall Effect

April 23, 2018

We were lucky enough to have Richard Shotton, author of Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the individual/brand/product’s …

The Talkers and The Listeners

April 16, 2018

In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even …

How Lego uses storytelling for commercial benefit

April 9, 2018

In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s …

looking down

Short Musings: Going social media cold turkey

April 4, 2018

How much have I missed whilst staring down?

How much have we all missed?

It’s time to start looking up.

The Sugar Levy – what consumers think they know

March 15, 2018

UK – March/April 2018 This first video in a 3 part study highlighting the categories that consumer think will be affected by the Sugar Levy being introduced in the UK in April 2018. It’s quite an eye opener. Watch out categories outside of Soft Drinks! The consumer has not been educated in what the levy …

Merging traditional qual with emerging qual methods and why

March 3, 2018

Global – March 2018 Jenny Hearne (Watch Me Think) and Julie Davey (Julie Davey Research) gave a presentation at Insights 18 on the power of bringing together the old and the new in terms of methodologies. This 3 min film underlines the benefits of a mixed methodology from a client point of view and features …

Amazon Go

February 3, 2018

USA – February 2018 When Amazon Go launched in Seattle we thought it would be interesting to see what the experience was like (we couldn’t afford the flights to go ourselves) so we sent some of our thinkers to show us and made this short video showcasing what they saw. If you want to see …

Short musings: The chili principle

December 11, 2017

If we aren’t bricking it, we aren’t trying hard enough.


November 3, 2017

USA – November 2017 This presentation highlights daily behaviors, lifestyles, and views on maintaining ones health throughout the aging process. Focusing on boomers and beyond, this webinar highlights: Views on health Habits and products used to maintain health Priorities later in life Brands that fit into the lifestyle & desires from brands If you want …

Food intolerance and dietary choices

November 3, 2017

UK – November 2017 Originally presented at an FDIN conference, in this webinar we hear from Millennials and Gen Z’s who have an intolerance and also those who avoid certain foods out of choice. The webinar focuses on: What their free from diets look like and the foods they’re eating Where they shop and how …