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What We Create

Watch Me Think constantly produces a stream of self-commissioned research into consumer behaviours and preferences around the world.

We often get asked if we could share our findings, or to be precise, the videos more widely.

We can. And do. But only on a 1-to-1 request basis for private access, because we respect and hold dear the privacy of our respondents (our "Thinkers").

So if you do see anything below that is of interest, and you'd like to find out more about and see the videos in question, get in touch.

Short musings: The chili principle

December 11, 2017

If we aren’t bricking it, we aren’t trying hard enough.


November 3, 2017

USA – November 2017 This presentation highlights daily behaviors, lifestyles, and views on maintaining ones health throughout the aging process. Focusing on boomers and beyond, this webinar highlights: Views on health Habits and products used to maintain health Priorities later in life Brands that fit into the lifestyle & desires from brands If you want …

Food intolerance and dietary choices

November 3, 2017

UK – November 2017 Originally presented at an FDIN conference, in this webinar we hear from Millennials and Gen Z’s who have an intolerance and also those who avoid certain foods out of choice. The webinar focuses on: What their free from diets look like and the foods they’re eating Where they shop and how …

The Rise of Online Shopping & Marketplace Implications

October 3, 2017

USA – October 2017 With the rise of online grocery and even failure of some brick and mortar stores we explore behaviors, delighters, and pain points of the online shopping experience. We dive deeper into implications and strategies for brands in an online marketplace. The rise of grocery delivery services Consumer trends across categories for …

Creative Mojo

Coaxing Back Your Creative Mojo

September 6, 2017

Getting into the creative groove can be, well, thoroughly ungroovy. So here are some ways to coax back your mojo.

Snacking for the under 35’s

September 3, 2017

UK – September 2017 Originally presented at an FDIN conference, in this webinar we hear from the under 35’s about their snacking habits. The webinar focuses on: Preferences between grazing vs. 3 square meals Notions of brand loyalty and ‘coolness’ The perfect snacking product If you want to see the consumer videos and highlight films …

Alternative Protein

June 3, 2017

USA – June 2017 This webinar helped people understand the perceptions and drivers for those pursuing alternative protein sources, focusing on: Drivers of usage of alternative protein sources Current products being used in meat & meat alternative categories Thoughts and perceptions of innovated alternative protein sources If you want to see the consumer videos and …

Winning rice packaging design by Dousan Miao 2017 - copyright Dousan Miao

“Innovative, useful, production friendly” rice design wins the 2017 SPDYs!

May 23, 2017

That’s a wrap (or is it a wrapping?) for the 2017 Student Packaging Designer of the Year awards.

Survey fatigue and the Millennial prerogative

March 9, 2017

Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.

Driving change through authentic consumer closeness

March 3, 2017

UK – March 2017 At Insights 2017 Jenny Hearne (Watch Me Think) and Andy Hill (Samworth Brothers) illustrated how internal change can be brought about using a relatively straightforward consumer closeness programme, using authentic consumer footage. If you’d like to see the video of the whole presentation please email us.    

Mind the Gap vs What GAAAAaaaaaaa!?

January 27, 2017

Some manufacturers are treating the major trends that are disrupting their industry as the elephant in the room. How to spot the cracks and avoid the gaps.

What the f*&% is a real person?

January 23, 2017

Or is that just me?