Entries Published On August, 2015
Packaging innovation lessons we can learn from “Glad Wrap”
After investing in the development and launch of new packaging, Clorox (who make Glad Wrap) is now investing in promoting the old packaging in an attempt to claw back the lost market share.
Innovation without the bullshit
The words used to describe innovation processes are normally so long-winded and full of acronyms, that it sounds like we are developing a new spaceship, not a tin of beans.