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Thinkin’ about…

The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: The psychology of habit, positive pitching and my spirit animal

By Alistair Vince | June 24, 2022

“They don’t say what they think” For those of you that missed Nudgestock, it’s worth catching up on Paolo Mercado’s 10m talk about why marketers should be relying less on survey questions and much more on observation to discover hidden growth opportunities. We of course like Paolo 😉 Paolo talks about Nestea which was losing …

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