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The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

Ian Leslie Talk

Ian Leslie: The power of honesty and curiosity

By Bo Beep | September 21, 2020

email Alistair if you need the password. The art of storytelling lies in giving your audience just enough information that they want to find out more. And then at every turning point, giving them some of the information you were withholding.  Each turning point hooks curiosity, the audience wonders what will happen next. There’s also …

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