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Thinkin’ about…

The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: Uncertainty testing, impressing strangers & brown sauce

By Alistair Vince | October 8, 2021

Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy the value of the whole:  While more use of data, quantification and comparison is always good in theory, it is not always good in practice. For one thing, too much data drives people towards analytical thinking — …

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