The Watch Me Think Blog
Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.
Have the last laugh The use of humour in advertising has nosedived over the last 15 years. As of 2020 just 34% of adverts were funny or lighthearted, down from 53% in 2004. And the bottom line isn’t laughing either. Recent studies have shown humorous adverts tend to be more effective, and have a significant, …
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