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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS Index. Maslow built his [hierarchy of needs] model from qualitative research on the Native American inhabitants of the Blackfoot reservation who later pointed out that …
Previous Issues
The100: Career lessons, communication tips and the sound of rain
The Empire strikes back Fortune favours the brave. Or in the instance of brands during a pandemic, fortune favours the large. Big brands are reclaiming the market share they were …
The100: competition myopia, BeSci pitfalls and giant beetroots
Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it …
The100: Data visualisation, sonic branding and 4am pees
There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian …
The100: Brand growth, digital decluttering and inflatable pools
We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual Expert to join our lovely UK team. Here’s a bit more …
The100: Creativity conditions, the culture myth and Norwegians
Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see …
The100: Inclusive design, insight pitfalls and dancing bats
“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We have to see things early, when they don’t really look like …
The100: PowerPoint laws, negotiation tips and wine windows
No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency? …
The100: Brand cannibalization, choosing a project and James Bond
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which …
The100: Right answers, messy middles and 3rd order island
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the rats in Hawaii. He says it was the right answer to …
The100: Brand purpose, prediction addiction and back in the USSR
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions? Will I ever stop asking so many questions? (I hope not.) …
The100: Behavioural economics, aspiration windows and The Codfather
The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made many a marketeer mop their brow, are back making us feel …
The100: Cathedrals, scarcity heuristics and sucking sounds
When you’re last, make it a race to come first Mr D Trott esq has a knack for finding anecdotes around people solving problems in unusual ways. Here’s his tale …
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