The100
A cheat-sheet way to stay on top of the world of market research
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Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable generation in the history of marketing”? So which of these do you think is a banal excuse for not including the over-50s in most marketing strategies: Brand loyalty won early will last a lifetime? Everyone aspires to …
Previous Issues
The100: Insider-outsiders, geriatric millennials and conversational gambits
When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency to favour analysis of hypotheses over an open, unbiased mind and inquisitiveness: …
The100: Marketing myopia, mirror neurons and Posh Spice
The over-focus on the present The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing is losing perspective. No guesses as to what his answer is. …
The100: Improving focus, the world’s oldest companies and Boris Becker
In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction. Yet I’m not convinced that burning my inbox is the sea-parting …
The100: Brand health, the end of averages and cargo cults
The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year: Share of Search. Les Binet convincingly explains that share of search …
The100: Acquisitions, artaraxy and nuns’ brains
$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example. Yet, …
The100: Slow-motion multitasking, faster horses and dreamscapes
I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the …
The100: Internal presentations, problem solving and orange peel
At the first signs of smoke As First Mate in the House of Vince during these lockdowns (the real boots are not on my feet) recent advice from the gang …
The100: Better arguments, positive uncertainty and Kawasakis
When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks. Thankfully, according to …
The100: Creativity crises, fictional empathy and the Carolino effect
jeff@amazon.com In case you’ve been living under an extra large parcel, Bezos is stepping down as Amazon CEO. In addition to the airtime, wordtime and 21-gun salute recognising Jeff’s achievements, …
The100: Tactical levers, beer mode and going client side
Someone who might say something a bit silly We’re fortunate enough to have been involved in more launches than a 1960s dockyard here at Watch Me Think. And whilst not …
The100: Marketing cults, knowledge flows and involuntary body jerks
The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?). First port of call this year is our annual list of the …
The100: Best of 2020
As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th place we have Lisa Charlotte Rost’s tremendously detailed …
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