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Latest issue

✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.

The100: Critical ignoring, subject lines and supportive penguins

By Alistair Vince | December 2, 2022

The best of the best Jeremy Bullmore is the mother, father and extended family of all advertising legends. And, luckily for us, he’s released his archive. In amongst the tanzanite is a speech Bullmore gave whilst President of the Market Research Society: Research, of one kind or another, provides the basis for most of the …

Previous Issues

The100: Performance plateaus, the demise of nudges and horses ruling the world

By Alistair Vince | November 18, 2022

Horses run the world Ever wondered why the distance between US train rails is 4 feet, 8.5 inches?  In short – because that’s how they were built in England, because …

The100: Taglines gone wrong, forgotten P’s and common misconceptions

By Alistair Vince | November 4, 2022

Product Gets Me Every Time A reminder from Mark Ritson to ensure that product isn’t the forgotten P of marketing. He makes his case using Heinz’s Pasta Sauces and Shania …

The100: Attention debunked, L-cuts and dancing goats

By Alistair Vince | October 21, 2022

State of the (research) nation Rhea Fox, Paperchase’s chief digital officer, spoke a metric tonne of sense at the Festival of Marketing earlier this month. Rhea discussed the state of …

The100: Customer perspective, the Peter Principle & impatient optimism

By Alistair Vince | October 7, 2022

Colin Firth has an effect on me too, Mark In his latest serving of sense, Mark Ritson has written how the response by brands to the Queen Elizabeth’s death shows …

The100: Rediscovering strategy, Tony’s Chocolonely & the exocentric verb-noun compound agent noun

By Alistair Vince | September 23, 2022

Strategy? Discuss. For us insight folk, the route to the mahogany table is via research that is strategic and explains how we’ll make change as a result of the study. …

The100: IKEA effects, the voice of reason and pozzy-wallahs

By Alistair Vince | August 5, 2022

Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things that require more effort because we’ve committed something of ourselves to them. In a 2 …

The100: Disruption nonsense, better briefing and the history of avocados

By Alistair Vince | July 22, 2022

Be brief, be better A study last year by BetterBriefs caused a core reactor meltdown after finding 80% of marketers consider themselves good at writing ad agency briefs, while just …

The100: Nicey-nicey ads, real strategy, and nessecarily [sic]

By Alistair Vince | July 8, 2022

No such thing as ‘strategic planning’ Roger Martin, Professor Emeritus at University of Toronto’s Rotman School of Management, shares more valuable ideas on strategy & planning in a 10 minute …

The100: The psychology of habit, positive pitching and my spirit animal

By Alistair Vince | June 24, 2022

“They don’t say what they think” For those of you that missed Nudgestock, it’s worth catching up on Paolo Mercado’s 10m talk about why marketers should be relying less on …

The100: Local lenses, forms of stupidity & Americanization

By Alistair Vince | June 10, 2022

The 70s are for the newly 70’d When it comes to people, and our assumptions surrounding them, this caught me off-guard a little: If you work with people who are …

The100: Cognitive empathy, broken Nudge theory and Lisbon’s toilets

By Alistair Vince | May 20, 2022

Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got wrong…’.  A collective intake of breath from the behavioural scientists out there: If …

The100: Generational generalisations, poisonous creativity & Haribo grapes

By Alistair Vince | May 6, 2022

Told you it was dynamite I had the pleasure of chatting with Tom Goodwin for an hour earlier this week. It was for a podcast we’re releasing soon. There’s some …

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