A cheat-sheet way to stay on top of the world of market research
~ pets taken in part-exchange ~
"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."
"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own."
"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."
Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?). First port of call this year is our annual list of the top 10 most clicked articles featured in The100 last year. It’s quite the show. I also wrote a review of what 2020 was for me …
Previous Issues
The100: Best of 2020
As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th place we have Lisa Charlotte Rost’s tremendously detailed …
The100: Project mapping, consumer loyalty and accidental sludge
When the milk runs out For the most part, consumer loyalty is about as windproof as a tea bag. Samuel Brealey argued that it is instead convenience that blows consumers from …
The100: Negotiation tips, icebreakers and Toco Toucans
On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS …
The100: Career lessons, communication tips and the sound of rain
The Empire strikes back Fortune favours the brave. Or in the instance of brands during a pandemic, fortune favours the large. Big brands are reclaiming the market share they were …
The100: competition myopia, BeSci pitfalls and giant beetroots
Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it …
The100: Data visualisation, sonic branding and 4am pees
There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian …
The100: Brand growth, digital decluttering and inflatable pools
We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual Expert to join our lovely UK team. Here’s a bit more …
The100: Creativity conditions, the culture myth and Norwegians
Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see …
The100: Inclusive design, insight pitfalls and dancing bats
“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We have to see things early, when they don’t really look like …
The100: PowerPoint laws, negotiation tips and wine windows
No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency? …
The100: Brand cannibalization, choosing a project and James Bond
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which …
The100: Right answers, messy middles and 3rd order island
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the rats in Hawaii. He says it was the right answer to …
"The100 is one of the VERY few newsletters I actually take the time to look through properly. It's really good."
"Reading your mails is a highlight of my day. What you and your team are doing is absolutely awesome... both the content (all that you are sharing is super-interesting and helpful) & the way it’s delivered – the tone, the clarity, the personal touch. Love it!"
"No real reason for this email, except to say that 'The100' is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!"