The100: A cheat-sheet way to stay on top of the world of market research*. Served with sprinkles on top every 2 weeks.
*And marketing, advertising, tech and general internet magic now that we’ve hit the big time 😉
Sign up your soul here. Pets taken in part-exchange...
"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."
"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own."
"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."
Latest issue
✋ Warning: The100 is not for those of a fixed opinion. Or ostriches.
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which is surprisingly logical: The passage of time as it happens (days) will be slower because of the monotony of your environment. But the memory of …
Previous Issues
The100: Right answers, messy middles and 3rd order island
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the rats in Hawaii. He says it was the right answer to …
The100: Brand purpose, prediction addiction and back in the USSR
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions? Will I ever stop asking so many questions? (I hope not.) …
The100: Behavioural economics, aspiration windows and The Codfather
The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made many a marketeer mop their brow, are back making us feel …
The100: Cathedrals, scarcity heuristics and sucking sounds
When you’re last, make it a race to come first Mr D Trott esq has a knack for finding anecdotes around people solving problems in unusual ways. Here’s his tale …
The100: Creativity conditions, ambiverts and poolside.fm
Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, …
The100: Questions, presentations and shampoo bottles
Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are …
The100: Impression amplifiers, space/s and Animal Crossing
McClaren | Global management consulting Why do companies and governments call on McKinsey when they could call on McClaren? So asks Rory Sutherland in a typically brilliant piece for the Spectator. “The …
The100: Pneuma, unknown unknowns and batty geniuses
Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? …
The100: Search listening, strategy and Le Whopper
This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for …
The100: Creativity laws, strategy and marmots
Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to …
The100: Powerful videos, the trio of doom, and hypnagogic jerks
Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of …
The100: Anthropocentrism, the ‘right’ mistakes and monks
Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out …
"The100 is one of the VERY few newsletters I actually take the time to look through properly. It's really good."
"Reading your mails is a highlight of my day. What you and your team are doing is absolutely awesome... both the content (all that you are sharing is super-interesting and helpful) & the way it’s delivered – the tone, the clarity, the personal touch. Love it!"
"No real reason for this email, except to say that 'The100' is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!"