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The100 - market research newsletter with a tangy twist

The100: A cheat-sheet way to stay on top of the world of market research*. Served with sprinkles on top every 2 weeks.

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Latest issue

✋ Warning: The100 is not for those of a fixed opinion or ostriches

The100: Creativity conditions, ambiverts and poolside.fm

By Alistair Vince | May 29, 2020

Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, numbers or as mythological star signs. Of all these brackets the one of the most typed about is arguably if you’re an introvert or an …

Previous Issues

The100: Good questions, virtual presentations and shampoo bottles

By Alistair Vince | May 15, 2020

Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are …

The100: Impression amplifiers, space/s and Animal Crossing

By Alistair Vince | May 1, 2020

McClaren | Global management consulting Why do companies and governments call on McKinsey when they could call on McClaren? So asks Rory Sutherland in a typically brilliant piece for the Spectator. “The …

Donald Rumsfeld - the100

The100: Pneuma, unknown unknowns and batty geniuses

By Alistair Vince | April 17, 2020

Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? …

The100: Search listening, strategy and Le Whopper

By Alistair Vince | April 3, 2020

This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for …

The100: Creativity laws, strategy and marmots

By Alistair Vince | March 20, 2020

Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to …

Ass's head

The100: Powerful videos, the trio of doom, and hypnagogic jerks

By Alistair Vince | March 6, 2020

Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of …

The100: Anthropocentrism, the ‘right’ mistakes and monks

By Alistair Vince | February 21, 2020

Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out …

The100: Starting over, deliberative rhetoric & heartprints

By Alistair Vince | February 7, 2020

I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are …

The100: Thinking fast, harbingers of failure & ice cream

By Alistair Vince | January 24, 2020

Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date,  end to end, they would circle the earth. Twice. Helpfully, …

Best of The100: Strategy, storytelling and leftovers

By Alistair Vince | January 10, 2020

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, …

The100:  Behavioural science, Haha, Aha & Cheetos

By Alistair Vince | December 13, 2019

Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm …

The100: A.I., Disney’s mindsets and Ben Affleck

By Alistair Vince | November 29, 2019

Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind …

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