The100: Budget insights, shorter briefs and knickerbocker glories

Everything changes?   BBH labs have analysed consumer behaviours, beliefs and attitudes to see if ‘change’ is really true.  Change is to marketers what lightbulbs are to moths. We fixate upon emerging behaviours, fetishise the latest platforms, and fantasise about ‘new normals’. The world as understood through agency decks is a place of constant upheaval. There …

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