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Entries Published On June, 2022

The100: The psychology of habit, positive pitching and my spirit animal

“They don’t say what they think” For those of you that missed Nudgestock, it’s worth catching up on Paolo Mercado’s 10m talk about why marketers should be relying less on survey questions and much more on observation to discover hidden growth opportunities. We of course like Paolo 😉 Paolo talks about Nestea which was losing …

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