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Entries Published On July, 2023

The100: Artificial inquisitiveness, brand purpose and French exits

“The road to hell is paved with good intention” Nick Asbury spoke a metric tonne of sense in his 3 part blog on brand purpose, ticking off what it is, why it leads to worse marketing and the alternatives. From part 2: “The purpose is a just-so story that is retrofitted to the business later, …

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