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Entries Published On October, 2023

The100: The demise of segmentation, research narcissism and the Wild West

Would you be up for this? I’m trying to gauge interest for an in-person event we’re planning in London on 16th May 2024 (mark it in your diaries).  It’s called ‘You are not your consumer’ and will explore perspective taking, echo chambers and stereotyping. Plus what the dangers they pose in commercial decision making and …

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