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Comparing apples to sliced apples When scent is central to a product, on-pack imagery that evokes that scent increases…
You may have spotted on LinkedIn that there are some big and exciting changes happening today when it comes…
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Comparing apples to sliced apples When scent is central to a product, on-pack imagery that evokes that scent increases…
You may have spotted on LinkedIn that there are some big and exciting changes happening today when it comes…
Qual informed Art Playwright Alecky Blythe spoke at our recent UK event on communication. Alecky uses recorded conversations to…
Happy days are good days and last week, I had a very happy day. We had almost 300 people…
Before we get into this issue of The100, I wanted to say a huge thank you to the whole…
AI’m not crying, you are Young & Rubicam made an ad called ‘Computers Can’t Cry’ back in 1964. To…
“Did the Beatles ever mention television in their songs?” In an article that’s both worrying and funny, Nicholas Carr…
Stories stir, numbers numb I enjoyed listening to strategist Kevin Chesters talk about crafting stories that drive behaviour change….
“Treat the AI like an infinitely patient research assistant” Sharing a metric tonne of sense, Neil Perkin has some…