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Prediction Pre-mortems Tim Harford wrote this fascinating piece on the forecasting paradox and “prospective hindsight”. One sentence stood out…

Don’t trust the data Jane Frost, CEO of the Market Research Society, shared some sage words along with Grant…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

Prediction Pre-mortems Tim Harford wrote this fascinating piece on the forecasting paradox and “prospective hindsight”. One sentence stood out…

Don’t trust the data Jane Frost, CEO of the Market Research Society, shared some sage words along with Grant…

Well, that went quickly. First week back, so forgive the dustiness. I thought I’d start the year with 9…

Well! You lot like a video (good news for us). And you also like to be amused. Stacked with…

Human behaviours The Ogilvy Behavioural Science annual is always an excellent read and Creative Salon have picked out what…

See you in Chicago? Roll up, roll up! Tickets for our in person event Humans & AI: How do…

Shipmates wanted It’s all systems go here at Watch Me Think towers and we’re looking for 2 new people…

Frying AI No massive revelation here (my cat provides as much insight when she sneezes), but Stephen Fry is…

Using our limbs to help save brains The UK arm of Watch Me Think (21 of us) are each…