Thinkin’ about…
A cheat-sheet way to stay on top of the world of market research.
✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Here’s your latest kicked sandcastles:
- The100: Personas, Netflix thumbnails and Kuchisabishii
Can you handle the truth? At our event in May on avoiding lies in Market Research, I’ll be talking about how to get closer to the truth. As a little amuse-bouche: There’s been a lot of conversation about survey design, with one polster using the word ‘illegal’ when asking voters about immigration. Most people support … - The100: Strategic BOGOFs, predictive optimisation and Angostura Bitters
An event on Pork Pies? Got your ticket for our event on May 4th yet? We’ve got some superb speakers lined up, from Behavioural Scientists, to Strategists to House of Common(ists). Want to come, but can’t get the budget? Email me. Here’s Mark Earls doing his thing at our last event, 2020: “The ultimate strategic …
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The100: Group cohesion scores, gatekeepers and MM/DD/YY formats
Fancy a day of truth hacking? I’m running an in-person event in London on May the 4th (yes, may the force be with you too). It’s all about liars, lying and uncovering truths. Some may even posit that that’s quite important in our line of work 🙂 Plus it’s incredibly good value, working out at …
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The100: Presentation structure, innovation constraints and arm swinging
Recidivism in a Recession As the whiff of recession continues to float through economies, Mark Ritson’s 9 steps marketers should take to avoid the dark times ahead are, in modern parlance, pretty flipping useful. “The companies that maintained ad spend, or even increased it, during a recession saw little advantage during the hard months of …
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The100: Cynicism, Value and Häagen-Daz
Tips from Uncle Les This 30 min talk from Les Binet about how to tweak your marketing plans in these uncertain times is a must watch. Not only does it provide a magnificent summary of where we find ourselves today, it also examines multiple factors that everyone should be aware of: The stoical cynic Martin …
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Why we’re blogging
As you know, we’re a start up. One with very big ambitions. This guest post hosted by the team at Techcrunch breaks down the reasons why startups need to blog – we thought we’d share why we’re doing it using their very helpful structure. 1. Why are we blogging? We care about ‘accessing customers, reaching …
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So here we go then…
We’re live. It’s been 18 months in the making from that day the idea originated whilst sharing a packet of crisps down the pub as a group of friends. It’s amazing what hard work and desire can do. So hello then. If you’re a brand why don’t you come and talk to us. If you’re …
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Observing the consumer
Why does watchmethink exist? The reason is that we believe that observation of people gives better insight than anything else. Anything else. Why? Well watch this. We believe this and want to provide a way people can observe quickly and simply to provide that killer insight they seek. In this video Peter Booth from Tin …
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Maybe next year
Okay so we didn’t make the list this year, but for the 2012 list… Mashable, we’re putting our name forward right now. If you need a reminder – it’s https://www.blog.watchmethink.com
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How to record video
The team over at Vimeo have made a useful video on how to choose a camera, shoot and edit – useful for our budding contributors to watchmethink. So if you want the best chance to earn money for recording you or your friends using products or services – this could be worth a few minutes …
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Nobody knows anything
The debate about the value of research continues. I’ve been waiting until I saw more than one article debating this – and the one today from Faris Yakob has summed it all up wonderfully in ‘All market research is wrong‘. Full of awesomeness. Why, well he makes 2 points 1. We don’t know why we …
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What is ethnography?
The question is who cares? No, that’s unfair. We care. But what do these people (ethnographers) do, what makes them so special, they’ve even got a name that makes people think they’re ethical. Which isn’t right. Our friends over at Blogging Innovation ask ‘who is an ethnographer’ and the answer is simple. Everyone. Everyone observes …
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These are the voids we’re looking for
Marvellous. If you’re one of these, then we want to speak to you. So keep this page bookmarked and make sure you come back in May. Things will be happening then that you’ll want to be a part of. Trust us.
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By 2012, 90% of data will be video
Really? Oh that is good news (especially for us). Before you think that this is a figure that we made up just to make ourselves feel better, it’s actually a quote from Cisco‘s Chief Futurist, Dave Evans. He did a live Talk2Cisco broadcast at the end of July where he talked about the internet of …
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Sell the problem
Seth struck gold again for us with his piece all about selling the problem. We’ve been talking about that a lot here at watchmethink. As always Seth articulates it slightly better, so I’ll hand over to him to explain the beautiful paradox which is that ‘a lot of people aren’t willing to embrace that they …