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Here’s your latest kicked sandcastles:

  • The100: Presentation structure, innovation constraints and arm swinging
    Recidivism in a Recession As the whiff of recession continues to float through economies, Mark Ritson’s 9 steps marketers should take to avoid the dark times ahead are, in modern parlance, pretty flipping useful. “The companies that maintained ad spend, or even increased it, during a recession saw little advantage during the hard months of …
  • The100: Cynicism, Value and Häagen-Daz
    Tips from Uncle Les This 30 min talk from Les Binet about how to tweak your marketing plans in these uncertain times is a must watch. Not only does it provide a magnificent summary of where we find ourselves today, it also examines multiple factors that everyone should be aware of: The stoical cynic Martin …

Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own.

  • The100: Trends, lists & the Namib Desert

    The100: Trends, lists & the Namib Desert

    Welcome back! Anyone else relate to this? Anyway…  An AI experiment from the Bali tourist board Whilst machines like ChatGPT are learning to be human, Ian Leslie argues that the problem is humans are becoming like machines. It’s a marvellous piece, stuffed full of examples. He says: “We should refuse, in whatever game we’re playing, …


  • The100: The Best of 2022

    The100: The Best of 2022

    Well, well, well, that’s another trip around the sun completed. Which also means our annual Watch Me Think tradition to mark the occasion: The top 10 most clicked articles from The100 this year.  Strap in – keep your arms, legs, feet and antlers inside the vehicle, and enjoy the ride. In 10th McDonald’s Famous Orders …


  • The100: Critical ignoring, subject lines and supportive penguins

    The100: Critical ignoring, subject lines and supportive penguins

    The best of the best Jeremy Bullmore is the mother, father and extended family of all advertising legends. And, luckily for us, he’s released his archive. In amongst the tanzanite is a speech Bullmore gave whilst President of the Market Research Society: Research, of one kind or another, provides the basis for most of the …


  • Don’t assume the obvious

    Over at future lab they recently wrote about neuroscience and it picking up the ‘what’s important’ elements of the yogurt consumption experience. It focused on assumption.. ‘it’s an important lesson for all product marketers. Don’t assume that the obvious product characteristics are the only important ones’ More importantly for us they go on to say …

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  • We’re going to watch you think

    Don’t count the people you reach, reach the people that count. A very clever man said that. We believe in that entirely. We believe it in so much we’re creating a company that will help brand owners do just that. Over the coming months you’ll be able to see the development of a project that …

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