Thinkin’ about…
A cheat-sheet way to stay on top of the world of market research.
✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Here’s your latest kicked sandcastles:
- The100: Personas, Netflix thumbnails and Kuchisabishii
Can you handle the truth? At our event in May on avoiding lies in Market Research, I’ll be talking about how to get closer to the truth. As a little amuse-bouche: There’s been a lot of conversation about survey design, with one polster using the word ‘illegal’ when asking voters about immigration. Most people support … - The100: Strategic BOGOFs, predictive optimisation and Angostura Bitters
An event on Pork Pies? Got your ticket for our event on May 4th yet? We’ve got some superb speakers lined up, from Behavioural Scientists, to Strategists to House of Common(ists). Want to come, but can’t get the budget? Email me. Here’s Mark Earls doing his thing at our last event, 2020: “The ultimate strategic …
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The100: Group cohesion scores, gatekeepers and MM/DD/YY formats
Fancy a day of truth hacking? I’m running an in-person event in London on May the 4th (yes, may the force be with you too). It’s all about liars, lying and uncovering truths. Some may even posit that that’s quite important in our line of work 🙂 Plus it’s incredibly good value, working out at …
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The100: Presentation structure, innovation constraints and arm swinging
Recidivism in a Recession As the whiff of recession continues to float through economies, Mark Ritson’s 9 steps marketers should take to avoid the dark times ahead are, in modern parlance, pretty flipping useful. “The companies that maintained ad spend, or even increased it, during a recession saw little advantage during the hard months of …
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The100: Cynicism, Value and Häagen-Daz
Tips from Uncle Les This 30 min talk from Les Binet about how to tweak your marketing plans in these uncertain times is a must watch. Not only does it provide a magnificent summary of where we find ourselves today, it also examines multiple factors that everyone should be aware of: The stoical cynic Martin …
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Project Manager – no exp necc.
There you are! You may not know it yet but you could be our next STAR! Most likely you’re a recent graduate (though exceptions of course exist) looking to gain experience in a fast paced yet fun working environment. Obviously you are an asset to any pub quiz team. Someone who has the brains and …
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The100: Insider-outsiders, geriatric millennials and conversational gambits
When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency to favour analysis of hypotheses over an open, unbiased mind and inquisitiveness: Pinning all your faith on an economic model alone, say, is like walking through a dark wood at night with a compass and only staring …
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Designing The UK’s Road Signs
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The100: Marketing myopia, mirror neurons and Posh Spice
The over-focus on the present The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing is losing perspective. No guesses as to what his answer is. Having modern marketing myopia means not lifting your head up to look out at the real worlds and lives of real people […] It means …
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The100: Improving focus, the world’s oldest companies and Boris Becker
In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction. Yet I’m not convinced that burning my inbox is the sea-parting solution many have been calling for. Not just because I’d have a hard time setting my laptop on fire, but we’d also simply replace it …
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The100: Brand health, the end of averages and cargo cults
The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year: Share of Search. Les Binet convincingly explains that share of search can predict market share; where share of search goes, market share follows. 30 minutes in the egg timer flies by. And Les starts the talk …
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The100: Acquisitions, artaraxy and nuns’ brains
$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example. Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …
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The100: Slow-motion multitasking, faster horses and dreamscapes
I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the need for innovation research. Indeed the quote is correct, participants aren’t going to invent the car. But that isn’t the point of research either. As …
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The100: Internal presentations, problem solving and orange peel
At the first signs of smoke As First Mate in the House of Vince during these lockdowns (the real boots are not on my feet) recent advice from the gang at Farnham Street held particular relevance for both home and office life. The maritime approach to solving problems before they happen: If a leader can’t …