The100: saying vs doing, video essays and barking for yourself

Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his 3 worst insight industry pet peeves (the myth of the public trust crisis, complex jargon, and the over-reliance on claimed data). On the last one, Richard uses Cialdini et al’s famous hotel towel experiment as an illustration, …

Continue reading

Designing The UK’s Road Signs

Government clown fiestas permitting, Watch Me Think will be running an event in October on ‘Managing The Message’. I’m tremendously excited. And also tremendously nervous, just ask the team about how many times I’ve said we’re never doing one again (they’ve started calling me Steve Redgrave). In the run up to the day, I thought …

Continue reading

The100: Marketing myopia, mirror neurons and Posh Spice

The over-focus on the present  The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing is losing perspective. No guesses as to what his answer is.  Having modern marketing myopia means not lifting your head up to look out at the real worlds and lives of real people […] It means …

Continue reading

The100: Brand health, the end of averages and cargo cults

The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year: Share of Search.  Les Binet convincingly explains that share of search can predict market share; where share of search goes, market share follows. 30 minutes in the egg timer flies by. And Les starts the talk …

Continue reading

The100: Acquisitions, artaraxy and nuns’ brains

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …

Continue reading

The100: Slow-motion multitasking, faster horses and dreamscapes

I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the need for innovation research.  Indeed the quote is correct, participants aren’t going to invent the car. But that isn’t the point of research either. As …

Continue reading