The100: Awkward silences, trendy falsehoods, & Jurassic cats

The Effect bias I made that name up to describe my predilection for this wonderful clickable diagram of cognitive effects, biases and fallacies. A particular rabbit hole for me was the top right quadrant of too-much-information. Are you average? Apparently the average professional spends 21.5 hrs per week in meetings? Up from 14.2 pre-pandemic. Crikey. …

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“Give me less analysis, make me do more work”

Said no-one. Ever. (To me anyway.) That’s why I don’t believe that clients are suddenly finding themselves with more time, or have a desire to do all of the analysis themselves. I believe they want opinions and recommendations based on high quality, truthful insights from their peers.  Yet there is this constant drive towards DIY …

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Empathy? Not feeling it.

Consumer closeness? Not even close. Consumer centricity? More like on the periphery. There is plenty written about these 3 key approaches to market research, but no one has nailed it. No one has got it working in such a way that they are really understanding people; and as a result, no one is really winning …

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The100: Budget insights, shorter briefs and knickerbocker glories

Everything changes?   BBH labs have analysed consumer behaviours, beliefs and attitudes to see if ‘change’ is really true.  Change is to marketers what lightbulbs are to moths. We fixate upon emerging behaviours, fetishise the latest platforms, and fantasise about ‘new normals’. The world as understood through agency decks is a place of constant upheaval. There …

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The100: Syllogistic reasoning, better briefs and the Burlap King

Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have read an argument that states AI Is No Match for the quirks of Human Intelligence.  Insight problems generally cannot be solved by a step-by-step procedure, like an algorithm, or if they can, the process is extremely tedious.  I …

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The100: Hedonic adaptation, the curse of knowledge & plastic cheese

Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on holiday this year?  Wanted to stay there forever?  Well, apparently, that’s not advised. Without any contrast you won’t savour it as much, because you will adapt to the hedonism. Rory Sutherland (via one Mr D Kahneman, …

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The100: Brand purpose, how to remember, and Miami Vice

“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a brilliant piece directly related to empathy: We are not the target market.  It’s a simple trap to fall into, and that’s perhaps why so many of us do. We are a consumer, but we are not the …

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The100: Productive arguments, lingering fatigue and trailercore

In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact, under the right conditions, it can be the fastest route to truth. A good scrap can turn our cognitive flaws into collective virtues. Disagreement is vital to advancing human understanding, argues Ian Leslie (see what I did there). As the Wright …

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