Entries Written By Alistair Vince
The100: Storytelling, Liquid Death and climbing Mt. Everest
Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better at them. From principle #2: “This research paper reveals new insights on how fast the average human reads non-fiction. It turns out to be around 238 words per minute. If that is true, and our screen-based …
The100: Uncertainty, precrastination and the Simpsons
File under: Must listen to I love Sam Conniff’s work on the Uncertainty Experts. And his talk with Neil Perkin on becoming comfortable with uncertainty is quite possibly my favourite thing since the recall email function. A few (ok, lots of…) highlights: Untangling the facts Using the example of 2 news articles about the same …
The100: Populist brands, creative habits and Disney’s R&D lab
Much ado about consumer groups The learnings from our ‘You are not your consumer’ event last month continue – this time we focus on consumer groups. Good, bad, indifferent? See what our speakers had to say. What can we help you with today? In the US, consumer experience is getting worse (again). And it has …
The100: The great exhaustion, pivoting and the accordion
London calling – are you listening? More from the excellent event we had in May, this time featuring some of the things we took away on listening. Lots of people in the room that day have since told me how much they loved this from Avi Kluger: “The quality of the listener dictates the quality …
The100: Fixing your calendar, moneyballing and Jerry Seinfeld
What happens in London… We had a grand old time with 260 of you at our ‘You are not your consumer event’ a few weeks back. I promised some sneak peaks of the talks in The100, so let’s start with getting stakeholder buy-in on understanding people. “Fixing culture starts with calendars” Meetings, bloody meetings. Bruce …
The100: ‘Good enough’ traps, empathy aptitude and a letter to all men
Should we bin empathy? By the time you read this, I’ll hopefully be on a beach just outside of Barcelona, taking a breather after our ‘You Are Not Your Consumer’ event in London yesterday. I always love organising our conferences, but I also really enjoy it when they’re over 😂 I’ll share clips from the …
The100: pos/neg influencing, drip pricing & Caitlin Clark
Still looking for your AI use-case? Ben Evans has been looking at how he’s been using the models that are out there, and he’s yet to find out where it all fits in for him. “It’s very cool, but how much do we use it, and what for?” He says that adoption is matching a …
The100: Data obsessions, the planning cycle and Mark De Man
“A regular sequence of work and thought” 50 years ago, Stephen King of JWT published his planning guide. And the planning cycle from page 18 onwards is still a bombproof way to think about structuring any strategy. In the “Where could we be” section on page 27, King highlights the role of qual: “It is …
The100: Partial data, corporate Ozempic and buzzer beating
We’re going on a trend hunt The US Food & Wellness report 2024 is out. And, despite there being a lot of claimed behaviour in there (see rubber O-rings / partial data section below), it’s an interesting read. My highlights: What you can learn from rubber O-rings Aside from sending people to the moon, NASA …
The100: Self insight, intuitive imaginative leaps, & vintage pets
Invisible ignorance David Dunning (yes, the Dunning in the Dunning-Kruger effect) was interviewed about ‘self insight’. It’s a fascinating discussion. “In terms of our character, we overplay how much agency we have over the world. We’re not as influential as we think. And in terms of confidence, we overestimate how much we know…. each of …