Entries Written By Cara Cosentino
Optimization for the NPD Post-Launch Happy Endings
“Once upon a time you launched an innovation… And despite retailers taking fewer new SKUs, you managed to get your brand spanking new product on the shelf, and even the e-commerce grid, with most of your retail distributors. Congratulate the teams who labored long through the stage gates and NPD milestones! Your 18 month innovation …