Entries Written By Jenny Hearne
Palm oil: The next plastic?
How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were …
What the older generation really wants from marketers
Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers’ thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study.