Category Archive For "Comment"
Bringing back meaningfulness – the 2018 Golden Thumb Awards
You know when someone says to you out-of-the-blue and in a truly meaningful way: “Thank you – that work you did was utterly superb.” That the delivery. The sincerity,. The unexpected and voluntary nature of the message means it is genuinely meant and sincerely appreciated on the giver’s part? That’s the feeling we want to …
Calling Friends of Watch Me Think
We’re looking for more who are willing for us to visit them for an hour or so. We want to see where you work, hear what you do and understand your average day. What do you enjoy? What are your goals? Where can we help?
Above: The turtleneck twins on the most recent Watch Me Think school trip
Unilever and Kraft Heinz
The exciting stuff often starts with Unilever. Look at IIex this week and see how many of the presentations start with someone talking with Unilever. It hasn’t happened by accident – they’ve developed a system that enables that.
3 methods guaranteed to improve your innovation process
In literally every example we’ve seen where clients have done any of these steps, no matter the category or country, it has delivered enormous benefits.
The genesis of “research-horsesht”
This is a very large petard. And a lot of people are making some elementary handling errors (let’s be charitable).
The objective, of course, is easy copy and easy clicks. For this industry, it’s terribly tabloid, and likely to prove pernicious.
Who’s to blame?
The consumer’s lack of desire to find out the real stories generally means that they can be taken for a massive ride.
2017 Trends (that you can actually use)
The Consumer Closeness Toolbox is a 12-month subscription to a near continual stream of consumer-made video insights, trend-unpacking, and free-rein feedback options with the consumers themselves.
After Election Surprise, Marketers Rethink How to Study Consumers
The presidential race was not far from the minds of executives from America’s biggest brands and advertising agencies last month in Orlando, Fla., at the annual conference held by the Association of National Advertisers…. Read the full article on the publisher’s site: http://ift.tt/2fX2ejW
Stop Using Data Like a Drunk Uses a Lamppost
Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.
This challenge from Richard Huntington to qual has particularly resonated…
We enjoyed the @AQRUK event last week and this challenge from Richard Huntington to qual has particularly resonated. https://t.co/IanTv5OdZe We enjoyed the @AQRUK event last week and this challenge from Richard Huntington to qual has particularly resonated. http://pic.twitter.com/IanTv5OdZe — Watch Me Think (@WatchMeThink) November 8, 2016 via Twitter https://twitter.com/WatchMeThink November 08, 2016 at 03:30PM