The100: Marketing myopia, mirror neurons and Posh Spice

The over-focus on the present  The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing is losing perspective. No guesses as to what his answer is.  Having modern marketing myopia means not lifting your head up to look out at the real worlds and lives of real people […] It means …

Continue reading

The100: Brand health, the end of averages and cargo cults

The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year: Share of Search.  Les Binet convincingly explains that share of search can predict market share; where share of search goes, market share follows. 30 minutes in the egg timer flies by. And Les starts the talk …

Continue reading

The100: Acquisitions, artaraxy and nuns’ brains

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …

Continue reading

The100: Slow-motion multitasking, faster horses and dreamscapes

I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the need for innovation research.  Indeed the quote is correct, participants aren’t going to invent the car. But that isn’t the point of research either. As …

Continue reading

The100: Better arguments, positive uncertainty and Kawasakis

When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks.  Thankfully, according to Ian Lesie, we can learn to be more at ease with them (arguments, not wet socks).  But there’s more to disagreeing than just disagreeing. We …

Continue reading