Category Archive For "The100"
The100: Impression amplifiers, space/s and Animal Crossing
McClaren | Global management consulting Why do companies and governments call on McKinsey when they could call on McClaren? So asks Rory Sutherland in a typically brilliant piece for the Spectator. “The reason is that both bureaucrats and businesspeople are heavily attracted to the illusion of certainty. Standard cost-cutting ‘efficiencies’ can usually be ‘proven’ to work in …
The100: Pneuma, unknown unknowns and batty geniuses
Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? Mark Ritson argues that the best marketers will be upping, not cutting, their budgets. Stopping advertising to save money is like stopping your watch to …
The100: Search listening, strategy and Le Whopper
This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for their arguments, which can also be applied to our own industry: Handle – Your idea in brief Explanation – The insights that support it Examples …
The100: Creativity laws, strategy and marmots
Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to help where we can. On a personal note, I hope you and your families are staying well. We drink tea and carry on. In bricks …
The100: Powerful videos, the trio of doom, and hypnagogic jerks
Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of the round table, not the knights of conference-style seating. In this interview, Rory Sutherland addresses the behavioural science behind video conferencing and remote work. Personally, …
The100: Anthropocentrism, the ‘right’ mistakes and monks
Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out as you nod along with everything he says… Open-plan offices have made it harder to concentrate. Email has added an average of 2 hours to …
The100: Starting over, deliberative rhetoric & heartprints
I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are just for show. All the while mumbling promises to do better next year. But, if the resolution to quit your day job and set up …
The100: Thinking fast, harbingers of failure & ice cream
Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date, end to end, they would circle the earth. Twice. Helpfully, Julian Cole has kindly pulled together all the relevant PDFs into one handy place. I’m sharing it because I know it will be popular; but …
Best of The100: Strategy, storytelling and leftovers
Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, I’ve herded the 10 most popular articles we featured during 2019. It seems readers of The100 are particularly interested in strategy, storytelling, effectiveness and why …
The100: Behavioural science, Haha, Aha & Cheetos
Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm up the audience. Not just with a warm-up act, but also with the crescendo of their set. Justin argues that we could do the same …