The100: Trends, lists & the Namib Desert

Welcome back! Anyone else relate to this? Anyway…  An AI experiment from the Bali tourist board Whilst machines like ChatGPT are learning to be human, Ian Leslie argues that the problem is humans are becoming like machines. It’s a marvellous piece, stuffed full of examples. He says: “We should refuse, in whatever game we’re playing, …

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The100: The Best of 2022

Well, well, well, that’s another trip around the sun completed. Which also means our annual Watch Me Think tradition to mark the occasion: The top 10 most clicked articles from The100 this year.  Strap in – keep your arms, legs, feet and antlers inside the vehicle, and enjoy the ride. In 10th McDonald’s Famous Orders …

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The100: Critical ignoring, subject lines and supportive penguins

The best of the best Jeremy Bullmore is the mother, father and extended family of all advertising legends. And, luckily for us, he’s released his archive. In amongst the tanzanite is a speech Bullmore gave whilst President of the Market Research Society: Research, of one kind or another, provides the basis for most of the …

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The100: Attention debunked, L-cuts and dancing goats

State of the (research) nation Rhea Fox, Paperchase’s chief digital officer, spoke a metric tonne of sense at the Festival of Marketing earlier this month. Rhea discussed the state of market research and how the speed at which insight is now expected is a real challenge: There has been a proliferation of different methodologies, which …

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The100: IKEA effects, the voice of reason and pozzy-wallahs

Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things that require more effort because we’ve committed something of ourselves to them. In a 2 minute video at the bottom of that same page, Rory Sutherland explains how it can also destigmatize low prices: It’s rather like if you have …

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