Strategic planning

Couldn’t have put it better myself.  Here at watchmethink we’re all about making things simpler, about getting things done, not just talking about them, about making it easier to understand your customer, easier to get at insight about your customer, easier to digest this insight, making it fun to digest this insight. Accessible, simple, insight. …

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Great people

Small people. Not interested Average people. What things? We definitely want to talk to you. Great people. You will want to be with us. Because if you’ll talk about them, we’ll listen to them, and make sure the right people are listening too.

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What consumers want

The title of a piece by the team at Made by Many. So many think things to quote from this one. Firstly, ‘what I do know is that in agency-land ‘customer focus’ is too often merely rhetoric. Sometimes it’s not even known who the real customers are (!).’ If this is true, and we believe …

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The importance of global

We’ve heard that before. But it’s going to be even more important in the next decade, according to Niklas Zennstrom (co-founder Skype, recently sold for $3.1bn), in the most recent edition of Wired magazine. Zennstrom (who invests in almost 30 other start ups through his London based Atomico fund (which by the way recently raised …

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