We’ve just come back from our first ever global team retreat. Yes we climbed trees. Yes we built rafts. Yes we had fun. It was a brilliant few days in an old converted Barn.» Read more
When remembering John Webster (creative director, BMP), Dave Trott tells us how John looked to answer the question what are real people doing? to come up with ideas/insights for adverts that then went on to win major advertising awards.» Read more
Rory Sutherland said this week that there have always been 2 roles for market research – one is looking for real consumer insight and the other is ‘arse covering’ or to put it another way, ‘a way of defending a decision by pretending you didn’t make it’.» Read more
I’m extremely proud to today launch Watch Me Think’s (first) Student Packaging Designer of the Year competition, where students in the UK can submit redesigns of FMCG products across 5 different categories (getting older, one-handed, sustainability, waste, the future).» Read more
This weekend saw more headlines about payment terms given by the big fmcg companies, all of whom happen to be our clients.
Whether it be Premier Foods and their alleged ‘cash for contracts’ demands, 2 Sisters Food Group with their alleged 3% discount requirements for paying within 90 days or Heinz allegedly telling their suppliers that their payment terms have moved from 45 days to up to 97 (none of which, it’s worth noting, we’ve experienced).
The stories don’t mention the majority who pay promptly within 30 or 45 days.» Read more
The mainstream UK grocers have been tripping themselves up all year and everyone has been laying into them while they’re down.
Yet online grocery is marked out as the rare success story, but we’ve been at this for a while, so set it in its context: why haven’t those out-of-town sheds gone the same way as the bookstores? Why are people still shopping there when you consider the traffic, parking, weather, other people, limitations on what you can fit in the car, and everything else you’d rather be doing? Something must be wrong somewhere. Why don’t I do my grocery shopping online? I must be target group 1. But they’ve never asked me why I don’t.» Read more
We launched our UK People Behind the Headlines series this month – and the first title we chose was ‘Own Label vs. Brands’. We got so much content back from our thinkers that we ended up making 6 films on this subject. What the consumer thinks they know about Own Label When brand doesn’t matter, so Own Label is purchased Decision […]» Read more
Well here we are then. 2013. We had a lovely 2012. Way above all our expectations and we’re extremely lucky to be working with some of the biggest fmcg companies in the world. It’s been fantastic and they’ve really helped us every month shape and develop our offering to them. Thanks to them, we’re completely clear where we sit within […]» Read more
Our latest consumer film is on the ageing consumer and we had videos (made on smartphones by our thinkers) from people between the ages of 60 and 98 which shows the difficulty of understanding this sector. However, lots of themes came through including; they feel an ignored group (from a marketing perspective) they have more money to spend they buy […]» Read more
Last month we invited our thinkers to respond to the question, ‘how are you making the money go further?’ using the video function on their smartphones. They showed us into their homes, how they are budgeting better, how their shopping habits have changed, how they are changing their meal occasions, and how they perceive value between own label and branded […]» Read more