The100: chimps, humans and Donkey Kong

“That’s my birthday too!” Ever met someone who has the same birthday as you? Thought it a bit of a coincidence? Well, if there are 23 people in a room there is  >50% chance of 2 people sharing the same birthday. Take this brilliant interactive birthday paradox for a spin yourself. Now if only there was a mathematical reduction for people […]

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Richard Shotton on The Pratfall Effect

We were lucky enough to have Richard Shotton, author of The Choice Factory, present at our Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the […]

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