Entries Written By Alistair Vince
The100: Morning Researchasaurs!
Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with cold calling, spammers and nuisance callers.” Some very interesting points are raised around collapsing participation rates, diminishing reputations, and the likelihood of eventual extinction as …
The100: Dun Dun Duuunnnnnn
Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) “Conclusions are so last century.” And so it is perhaps from TV land that we should take a lesson into Market Research land. In that …
The100: You’re not mad
Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this year – A Technique for Producing Ideas – here is John Long, group creative director at Ogilvy, telling us why smartphones are killing creativity. I think we …
The100: Mattering not Marketing
Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their advertising campaigns. Where some lead…? It ends with a fantastic quote from former Havas CEO David Jones, ‘it’s not about marketing to consumers, but mattering …
The100: Grey is the new Black
La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to primary research, just a week after Saatchi had told us that planners needed to ‘get away from their laptops and into the homes of their customers’. Ogilvy …
What we’ve been up to
As we shift gear towards the month of September watchmethink is in an extremely exciting place – we couldn’t be busier, and we’re loving every minute. Here are some of the things we got up to in August. We appointed the agency we wanted to work with – we’re really pleased to be working with …
More reality, some aha
Martin Weigel wrote a post at end of July that ended up winning Neil Perkins Post of the Month. It caught our eye when it was published for a number of reasons. Firstly, Stop Fetishising the Insight is a superb look at why there is not a need to push so dramatically the need for …
Embrace unintended uses
Nice on the startup daily about being open to unintended uses of your product. At watchmethink we have been and will remain fully flexible. We develop in the direction our community and our customers take us. Whilst we have our core goals – we need to try stuff that we’re being pointed at. If one …
Building & managing a community
Here at watchmethink we like to be clear where we stand in important matters of debate – such as how you build a community… Today we take the side of Jason McKey who gives the secret of community management in 10 words (yes words, not points). 1. Listen 2. Reach Out 3. Keep Investing in …
It’s not what you say, it’s what you do
A couple of months back Ralph Orr wrote an interesting piece on the customers role in innovation. It presented both sides to the argument. Here at watchmethink we have an interest in this topic. We certainly believe the videos our community are providing could be extremely useful in any companies innovation programme. We’re on Steve …