The100: The Case of the Slow Elevator

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It’s not what you do. It’s why you do it. It’s a Simon Sinek mantra. Though not everyone has been comfortable with it. “…everyone has a why […], but for the longest time I found that profoundly annoying and irritating, because I didn’t.” According to Tim Le Roy, the interim secret is to borrow someone else’s “why”. The Case of the Slow […]

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The100: The vacuous value of a #like

#like this?I got lost on the way to B, from A.All products and services offer a journey between where someone is right now, and where they want to be. There could be small steps in between (just add boiling water). There could be big steps (assemble furniture in just 20 minutes!).Between each step is a potential gap. A journey stopping gap.“Mind […]

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The100: Left hand, meet right hand.

Left hand, meet right hand. Don’t clap. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with data. So much so that data is apparently nothing more than insight that got a bum rap. But there’s a thing: insight has intrinsic value. And since the slap in […]

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The100: Morning Researchasaurs!

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Morning Researchasaurs! A well written and provocative post from Peter Chopra: ‘Market research: The Serial Killer’. “Market Research has a reputation! It’s a BAD one!! We are up there with cold calling, spammers and nuisance callers.” Some very interesting points are raised around collapsing participation rates, diminishing reputations, and the likelihood of eventual extinction as a consequence. Familiarity breeds anything […]

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The100: Dun Dun Duuunnnnnn

Dun dun duuuuun! (wait for it…) We’re all being told to tell stories. And we all know the format. A beginning. A middle. An end… ? (Long but good read:) “Conclusions are so last century.” And so it is perhaps from TV land that we should take a lesson into Market Research land. In that we should never have: The […]

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The100: You’re not mad

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this year  – A Technique for Producing Ideas – here is  John Long, group creative director at Ogilvy, telling us why smartphones are killing creativity. I think we all knew this. That it […]

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The100: Mattering not Marketing

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Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their advertising campaigns. Where some lead…? It ends with a fantastic quote from former Havas CEO David Jones, ‘it’s not about marketing to consumers, but mattering to people’. Age of Outrage […]

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