The100: You’re not mad

Put down your phone (after you’ve read this) Well, that’s if you want to be creative. Much along the lines of the book that I sent to you earlier this year  – A Technique for Producing Ideas – here is  John Long, group creative director at Ogilvy, telling us why smartphones are killing creativity. I think we all knew this. That it […]

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The100: Mattering not Marketing

Crowds

Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their advertising campaigns. Where some lead…? It ends with a fantastic quote from former Havas CEO David Jones, ‘it’s not about marketing to consumers, but mattering to people’. Age of Outrage […]

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The100: Grey is the new Black

La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to primary research, just a week after Saatchi had told us that planners needed to ‘get away from their laptops and into the homes of their customers’. Ogilvy are not being patronising at […]

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