Entries Published On March, 2017
The100: Grey is the new Black
La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to primary research, just a week after Saatchi had told us that planners needed to ‘get away from their laptops and into the homes of their customers’. Ogilvy …
Driving change through authentic consumer closeness
UK – March 2017 At Insights 2017 Jenny Hearne (Watch Me Think) and Andy Hill (Samworth Brothers) illustrated how internal change can be brought about using a relatively straightforward consumer closeness programme, using authentic consumer footage. If you’d like to see the video of the whole presentation please email us.