Entries Published On March, 2017
In a trust vacuum, you’re lost.
BBDO is justifiably proud of its recent creative but seems a little muddled on the data/insight front. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with data – so much so that data is apparently nothing more than insight that got …
Survey fatigue and the Millennial prerogative
Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.