Entries Published On April, 2018
The100: this vs that, context vs content, and Godzilla.
Light : Glue : Web A fantastic explanation of how stories can be used in a number of different ways. As light: “to illuminate the past, present and future” As glue: “for building community through empathy and coherence” And as a web: “to reauthor the web of narratives we live in” Genuinely brilliant. Delivering the …
The Power of Moments
Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We can manipulate a situation to become timeless.
How Brands Grow: What Marketers Don’t Know
This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie.
Richard Shotton on The Pratfall Effect
We were lucky enough to have Richard Shotton, author of Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the individual/brand/product’s …