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Entries Published On October, 2018

The100: Elephants, 60 minute insights and the return of the Goldfish

Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that could help a brand achieve cut-through. But today, the pressure to ‘get an insight in (what feels like) an hour’ has never been greater.” Simon Lamey talks about re-finding the customer. It’s so good, I’m going …

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