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Entries Published On October, 2022

The100: Customer perspective, the Peter Principle & impatient optimism

Colin Firth has an effect on me too, Mark In his latest serving of sense, Mark Ritson has written how the response by brands to the Queen Elizabeth’s death shows how out of touch they are. Ritson suggests: Escape the befuddled, indoctrinated world of dumb marketers who think the market thinks like them. Think instead …

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