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Entries Published On November, 2022

The100: Taglines gone wrong, forgotten P’s and common misconceptions

Product Gets Me Every Time A reminder from Mark Ritson to ensure that product isn’t the forgotten P of marketing. He makes his case using Heinz’s Pasta Sauces and Shania Twain (obviously): Its crap launch won’t do it any favours […] But the fact that it was in Tesco. That it was only two quid. …

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