Entries Written By Alistair Vince
The100: Dodgy data, being bored and The Kierkegaard Edit
Don’t trust the data Jane Frost, CEO of the Market Research Society, shared some sage words along with Grant Feller’s story about how wrong people were to trust data. Gulp. Grant said: “Data deceives. We’re in awe of it and yet we don’t ask the right questions of it. Why? So what? Why does it …
The100: Saying no, staying human and Hollywood
Well, that went quickly. First week back, so forgive the dustiness. I thought I’d start the year with 9 reminders to take you into 2025… 1. Watching works I must admit to a touch of bias here, but if you don’t believe me, read what the CEO of KFC in China had to say. 2. …
The100: The best of 2024
Well! You lot like a video (good news for us). And you also like to be amused. Stacked with nostalgia, empathy, trends, and social issues, here are the 10 most clicked links in The100 during 2024. Hold onto your hats… In 10th The Valeriepieris Circle – one-sixth of the world’s land area, but more people …
The100: Human behaviour, human resources and Hugh Grant
Human behaviours The Ogilvy Behavioural Science annual is always an excellent read and Creative Salon have picked out what they learned from it. You’ll be unsurprised to hear that I particularly liked this quote: “Get away from your desk. Physically go where your audience is. Observe their body language. Watch them interact with each other, …
The100: The future of Insights, divine discontent & retro TV
See you in Chicago? Roll up, roll up! Tickets for our in person event Humans & AI: How do we understand people better? are now liveeeee. We have 5 superb speakers plus a client panel lined up, including regular cast member of The100, Tom Goodwin (somebody pinch me). It’s in Chicago on March 6th. Best …
The100: Impatience, going analogue and Stephen Fry
Frying AI No massive revelation here (my cat provides as much insight when she sneezes), but Stephen Fry is very good with words. If you haven’t read his speech on AI, may I suggest you make a brew, switch off all notifications, and start reading. And I mean properly read. Maybe even do so twice. …
The100: Deflecting privilege, work friendships & grievances
Using our limbs to help save brains The UK arm of Watch Me Think (21 of us) are each walking 22 miles for Dementia UK on 26th September. This is your last chance (ahem) to donate to this great charity. We’re up to GBP 5.6k in donations already. I’m super proud of the team. And …
The100: Finding great stories, the black sheep paradox and friendship
Who are the (most) chosen ones? Kantar have published their latest Brand Footprint reports. These show the most chosen brands globally and regionally. Hats doffed (damn it), because the reports are actually very interesting. Can you guess the global top 10? And there are 20 brands capturing the attention of the so called ‘Boomers’. Sparkling …
The100: Lived-experiences, OODA loops and Simone Biles
A-aye or A-nay? Erm, oh dear. Turns out that if you describe your product as using AI, it lowers a customer’s intention to buy it. The Taco Bell Distinguished Professor of hospitality business management at Washington State University (yes, that really is their title) said: ‘In every single case, the intention to buy or use …
The100: Storytelling, Liquid Death and climbing Mt. Everest
Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better at them. From principle #2: “This research paper reveals new insights on how fast the average human reads non-fiction. It turns out to be around 238 words per minute. If that is true, and our screen-based …