The100: The best of 2024

Well! You lot like a video (good news for us). And you also like to be amused. Stacked with nostalgia, empathy, trends, and social issues, here are the 10 most clicked links in The100 during 2024. Hold onto your hats… In 10th The Valeriepieris Circle – one-sixth of the world’s land area, but more people …

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The100: Human behaviour, human resources and Hugh Grant

Human behaviours The Ogilvy Behavioural Science annual is always an excellent read and Creative Salon have picked out what they learned from it. You’ll be unsurprised to hear that I particularly liked this quote: “Get away from your desk. Physically go where your audience is. Observe their body language. Watch them interact with each other, …

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The100: Impatience, going analogue and Stephen Fry

Frying AI No massive revelation here (my cat provides as much insight when she sneezes), but Stephen Fry is very good with words.  If you haven’t read his speech on AI, may I suggest you make a brew, switch off all notifications, and start reading. And I mean properly read. Maybe even do so twice.  …

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The100: Finding great stories, the black sheep paradox and friendship

Who are the (most) chosen ones?  Kantar have published their latest Brand Footprint reports. These show the most chosen brands globally and regionally. Hats doffed (damn it), because the reports are actually very interesting. Can you guess the global top 10? And there are 20 brands capturing the attention of the so called ‘Boomers’. Sparkling …

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The100: Lived-experiences, OODA loops and Simone Biles

A-aye or A-nay? Erm, oh dear. Turns out that if you describe your product as using AI, it lowers a customer’s intention to buy it. The Taco Bell Distinguished Professor of hospitality business management at Washington State University (yes, that really is their title) said: ‘In every single case, the intention to buy or use …

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The100: Storytelling, Liquid Death and climbing Mt. Everest

Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better at them. From principle #2: “This research paper reveals new insights on how fast the average human reads non-fiction. It turns out to be around 238 words per minute. If that is true, and our screen-based …

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The100: Uncertainty, precrastination and the Simpsons

File under: Must listen to I love Sam Conniff’s work on the Uncertainty Experts. And his talk with Neil Perkin on becoming comfortable with uncertainty is quite possibly my favourite thing since the recall email function. A few (ok, lots of…) highlights: Untangling the facts  Using the example of 2 news articles about the same …

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