Entries Written By Alistair Vince
The100: The future of Insights, divine discontent & retro TV
See you in Chicago? Roll up, roll up! Tickets for our in person event Humans & AI: How do we understand people better? are now liveeeee. We have 5 superb speakers plus a client panel lined up, including regular cast member of The100, Tom Goodwin (somebody pinch me). It’s in Chicago on March 6th. Best …
The100: Impatience, going analogue and Stephen Fry
Frying AI No massive revelation here (my cat provides as much insight when she sneezes), but Stephen Fry is very good with words. If you haven’t read his speech on AI, may I suggest you make a brew, switch off all notifications, and start reading. And I mean properly read. Maybe even do so twice. …
The100: Deflecting privilege, work friendships & grievances
Using our limbs to help save brains The UK arm of Watch Me Think (21 of us) are each walking 22 miles for Dementia UK on 26th September. This is your last chance (ahem) to donate to this great charity. We’re up to GBP 5.6k in donations already. I’m super proud of the team. And …
The100: Finding great stories, the black sheep paradox and friendship
Who are the (most) chosen ones? Kantar have published their latest Brand Footprint reports. These show the most chosen brands globally and regionally. Hats doffed (damn it), because the reports are actually very interesting. Can you guess the global top 10? And there are 20 brands capturing the attention of the so called ‘Boomers’. Sparkling …
The100: Lived-experiences, OODA loops and Simone Biles
A-aye or A-nay? Erm, oh dear. Turns out that if you describe your product as using AI, it lowers a customer’s intention to buy it. The Taco Bell Distinguished Professor of hospitality business management at Washington State University (yes, that really is their title) said: ‘In every single case, the intention to buy or use …
The100: Storytelling, Liquid Death and climbing Mt. Everest
Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better at them. From principle #2: “This research paper reveals new insights on how fast the average human reads non-fiction. It turns out to be around 238 words per minute. If that is true, and our screen-based …
The100: Uncertainty, precrastination and the Simpsons
File under: Must listen to I love Sam Conniff’s work on the Uncertainty Experts. And his talk with Neil Perkin on becoming comfortable with uncertainty is quite possibly my favourite thing since the recall email function. A few (ok, lots of…) highlights: Untangling the facts Using the example of 2 news articles about the same …
The100: Populist brands, creative habits and Disney’s R&D lab
Much ado about consumer groups The learnings from our ‘You are not your consumer’ event last month continue – this time we focus on consumer groups. Good, bad, indifferent? See what our speakers had to say. What can we help you with today? In the US, consumer experience is getting worse (again). And it has …
The100: The great exhaustion, pivoting and the accordion
London calling – are you listening? More from the excellent event we had in May, this time featuring some of the things we took away on listening. Lots of people in the room that day have since told me how much they loved this from Avi Kluger: “The quality of the listener dictates the quality …
The100: Fixing your calendar, moneyballing and Jerry Seinfeld
What happens in London… We had a grand old time with 260 of you at our ‘You are not your consumer event’ a few weeks back. I promised some sneak peaks of the talks in The100, so let’s start with getting stakeholder buy-in on understanding people. “Fixing culture starts with calendars” Meetings, bloody meetings. Bruce …