Over at future lab they recently wrote about neuroscience and it picking up the ‘what’s important’ elements of the yogurt consumption experience. It focused on assumption.. ‘it’s an important lesson for all product marketers. Don’t assume that the obvious product characteristics are the only important ones’ More importantly for us they go on to say …

Don’t count the people you reach, reach the people that count. A very clever man said that. We believe in that entirely. We believe it in so much we’re creating a company that will help brand owners do just that. Over the coming months you’ll be able to see the development of a project that …