The100: Selling ideas, yes/yes questions and growing older

Part myth-busting, part reality check, part blueprint Her Serene Highness of Talking Massive Sense, Zoe Scaman, is currently helping one of the UK’s largest retailers with their AI and data infrastructure. And she’s written a field guide to testing, prototyping, scaling and deploying AI across an enterprise.  “You also need to know what you’re giving …

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The100: Chaos packaging, avoiding errors and building Bluey

The things that haven’t changed John Sills has shown that, despite all of the incredible changes we’ve had to customer experience in the past decade, customers are no more satisfied than they were in 2014. Sills digs into a few areas that have always been true – people are willing to pay more for certainty …

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The100: Simulating scent, universally cool and Arun’s roof

Comparing apples to sliced apples When scent is central to a product, on-pack imagery that evokes that scent increases consumer preference. And the more the image stimulates scent, the greater that preference becomes. Fernando Arendar explains Sharma and Estes’ research: “People consistently preferred the versions with scent-related images. They imagined stronger aromas and rated the …

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The100: Brand loyalty, innovation adoption and feeding Olympians

Grab some popcorn… A lil’ while back we shared Mark Ritson’s article on Liquid Death neglecting product.  But now Will Poskett has entered the chat. And he thinks Ritson is wrong, wrong, wrong and wrong some more: “In short, product differentiation and innovation are very limited in the commoditized bottled water category. Yet despite these …

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The100: The she-conomy, driverless cars and parkour dogs

Look away, Peter Pan Here’s a chin stroker for you: Legal definitions aside, how do you know when you’re an adult? Megan Wright and Sophie von Stumm have surveyed 722 people to find out: “The research suggests that many people define adulthood more by psychological markers than by social milestones – in other words, adulthood …

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The100: Logo throwbacks, marketing mistakes and Vikings

Have the last laugh The use of humour in advertising has nosedived over the last 15 years. As of 2020 just 34% of adverts were funny or lighthearted, down from 53% in 2004. And the bottom line isn’t laughing either. Recent studies have shown humorous adverts tend to be more effective, and have a significant, …

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The100: Best of 2021

To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and dusted off the 10 most popular links featured in The100 during 2021. Best enjoyed with a brew, as always. In joint 10th 22 innovations that’ll change the world, the sonic extinguisher being a personal favourite. And while …

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