This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of advertising, marketing, and beyond.

For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics.

If, at any point, you try to move others and influence behaviour, then, like it or not, you’re in sales. Ultimately, this book completely shifts opinions on what it means to sell.

Dan Meredith is doing pretty darn well for himself. Each chapter in his book contains tips which he used to get and keep himself there.

Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We can manipulate a situation to become timeless.

This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie.