Entries Written By Jenny Hearne
Reduce, Reuse, Recycle – How consumers are leading the way on waste
Whether you love Greta Thunberg or not, there is no denying that she is making people sit up and listen. And is empowering them to take action, no matter how small, to make a positive difference to the world. But she is not the only one. There are many others that are leading the way …
Post Launch Consumer Appraisal: Nivea Biodegradable Wipes
“Wiping away waste” I am old enough to remember when facial cleansing wipes took the UK market by storm in the late 90’s. Penetration and sales rocketed as women transformed their cleansing routines. This new product format meant that they were able to use less products and conveniently remove their make up at speed. Wipes …
Post Launch Consumer Appraisal: Pop Corners
The new shape of snacking Is it popcorn? Is it a crisp? Is it a tortilla chip? No – it’s a Pop Corner! These new triangular shaped popped-corn snacks claim to be ‘the new shape of snacking’. They are never fried. Contain no gluten, dairy or nuts. Are suitable for those on a vegetarian, vegan …
Palm oil: The next plastic?
How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were …
What the older generation really wants from marketers
Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers’ thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study.