The100: Walking in stupid, trend reports and jukeboxes

It’s like ray-eee-aaaain A bit like Turkeys voting for Christmas, Microsoft has co-authored a paper showing that using AI can weaken humans’ critical thinking skills.  “[A] key irony of automation is that by mechanising routine tasks and leaving exception-handling to the human user, you deprive the user of the routine opportunities to practice their judgement …

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The100: The forecasting paradox, haptic nostalgia & The Goonies

Prediction Pre-mortems Tim Harford wrote this fascinating piece on the forecasting paradox and “prospective hindsight”. One sentence stood out to me, especially with the plethora of trend reports that float around at this time of year: “Thinking seriously about the future can be a worthwhile exercise, not because the future is knowable but because the …

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The100: Dodgy data, being bored and The Kierkegaard Edit

Don’t trust the data  Jane Frost, CEO of the Market Research Society, shared some sage words along with Grant Feller’s story about how wrong people were to trust data. Gulp. Grant said: “Data deceives. We’re in awe of it and yet we don’t ask the right questions of it. Why? So what? Why does it …

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The100: Saying no, staying human and Hollywood

Well, that went quickly. First week back, so forgive the dustiness.  I thought I’d start the year with 9 reminders to take you into 2025… 1. Watching works I must admit to a touch of bias here, but if you don’t believe me, read what the CEO of KFC in China had to say. 2. …

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The100: The best of 2024

Well! You lot like a video (good news for us). And you also like to be amused. Stacked with nostalgia, empathy, trends, and social issues, here are the 10 most clicked links in The100 during 2024. Hold onto your hats… In 10th The Valeriepieris Circle – one-sixth of the world’s land area, but more people …

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The100: Human behaviour, human resources and Hugh Grant

Human behaviours The Ogilvy Behavioural Science annual is always an excellent read and Creative Salon have picked out what they learned from it. You’ll be unsurprised to hear that I particularly liked this quote: “Get away from your desk. Physically go where your audience is. Observe their body language. Watch them interact with each other, …

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The100: Impatience, going analogue and Stephen Fry

Frying AI No massive revelation here (my cat provides as much insight when she sneezes), but Stephen Fry is very good with words.  If you haven’t read his speech on AI, may I suggest you make a brew, switch off all notifications, and start reading. And I mean properly read. Maybe even do so twice.  …

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